INFORMATION SOCIETY releases “crowning arch” single “ROOM 1904″… New album out Aug. 6th
Releases New Single “Room 1904”
“the crowning arch of this collection with its new romantic-esque flourishes and hook.” (Off-Shelf)
ODDfellows Set For Release on August 6th
JULY 29, 2021 (New York, NY) — Gearing up for the release of their eighth album ODDfellows (Hakatak International Records) on August 6, 2021, INFORMATION SOCIETY (or INSOC as they are referred to by fans) is releasing their latest single “Room 1904” which electro tome Rockdafuqout calls quite appropriately a “vintage-style pop-music glitter-bomb.” Reminiscent of the New Romantics-era of pop, the majestic track signals INSOC’s return to the music forefront.
“’Room 1904’ is one of our favorites and definitely the poppiest song on the new album,” says founder/producer/synths Paul Robb about the head-turning track. “It’s a melancholy song at heart about unattainable love and missed connections, but like all the best sad songs (we think), it’s actually pretty bouncy uptempo.”
A centerpiece for an album rife with centerpieces, “Room 1904” finds the band at their primal best – finding a melodic hook and amplifying it soaring heights. “Sonically, the idea was to have the synth arpeggios and string machine melody that form the heart of the track hearken back to the earliest days of post-Moroder synthpop,” he adds. “It’s also one of the few Information Society songs to prominently feature an electric guitar.”
L-R James Cassidy, Kurt Larson, Zeke “Falcotronik” Prebluda, Paul Robb
Photo by Jonathan Shelgosh
Adds vocalist Kurt Larson, “Room 1904 was one of the tracks which Paul gave me to put on lyrics and melody. I tried to create a series of upward gestures, as a sort of metaphor for striving and yearning.” Anchored by a driving, propulsive beat and festooned with Larson’s distinctive super-crisp vocals, the track is classic INSOC, armed with enough meaty hooks to snag fans old and new. “’Room 1904’ is one of those songs where the track came first,” he explains. “I wrote the original track in 2019, and it was my fourth song of the year, so according to my super-OCD file system, I called it ‘1904.’ When I sent the track to Kurt to write the top line, he was amazed because he had already been writing a set of lyrics called ‘Room 1904’ about a doomed romance of his past. So… kismet!”
Shot in the Dominican Republic in November, 2019 From the freestyle trappings of “Would You Like Me If I Played A Guitar” to the Brit-flavoured electropop of “World Enough” to the majestic darkwave of “Nothing Prevails” to the slinky pop of “Down in Flames,” ODDfellows treats each genre as a different colored thread woven into a rich and vivid tapestry. “Everyone always has their own favorites on an album, but for me ‘The Mymble’s Daughter’ is a high point,” admits Robb of the orchestral pop closer. “We don’t often write love songs, but when we do, they are always dedicated to Finnish cartoon characters from the 1950s. Also, ‘Grups’ has a special place for me. Composed exclusively of found lyrics (you guess the source), this one could be thought of as our pandemic song.”
Crowned “absolute legends of synth-pop, electronic, MTV Generation, and, above all, original music,” by Jammer Zine, INSOC returns to the original incarnation of the band intact with founding members Paul Robb on synths, Kurt Larson on vocals and bassist James Cassidy. Zeke Prebluda (aka Falcotronik), who has been performing live with the band since 2009 joined the band as the official fourth member in 2019.
Tracklisting
- Extraordinary Popular Delusions And The Madness Of Crowds
- Would You Like Me If I Played A Guitar
- World Enough
- Room 1904
- Nothing Prevails
- Being Me
- Bennington
- Down in Flames
- Grups
- The Mymble’s Daughter
Storming the mid ‘80s with their Freestyle debut classic “Running,” Information Society has enjoyed multiple Top 40 hits including their Number One smash “What’s On Your Mind (Pure Energy)”, “Walking Away”, “Think” and “Peace & Love, Inc.” Their infectious appeal translated the world over with Brazil, Spain, Mexico and their native U.S. leading the charge.
The very first complete album to be released with a headphone version rendered in THX Spatial Audio, ODDfellows takes advantage of the same THX Spatial Audio technology used in gaming platforms to provide audio that sounds like it’s coming from ‘outside your head.’ “We’ve always been a technically adventurous band, and I think this is just another example of that,” says founder/producer/synths Paul Robb about how the album simulates the 5.1 environment. “We like to play around the edges of what’s possible in recorded music, and so we are excited to provide our music to our fans with deeper immersion and a 360° soundscape experience provided by THX Spatial Audio!” (The album will also be available in standard stereo).
ODDfellows will be released digitally for streaming and download on Hakatak International Records on August 6, 2021 and will be available physically on CD and vinyl via Negative Gain Records later this year.
For more information about THX Spatial Audio, please visit:
https://www.thx.com/spatial-audio/
