UK Alt-Pop/Electronic Artist SALT ASHES releases provocative “Love, Love” video
“A pop star with immaculate self-governing credentials, equal parts charty and arty.” – The Guardian
“Her trademark blend of dance music with darker themes comes across loud and clear…” – Billboard
“Salt Ashes identified both her sound and strength on a solid debut of alternative dance-pop, a vocal that sat in a sweet spot between Kelela and Kylie.” – The Line Of Best Fit
“Salt Ashes is the dame of dark pop…” – Wonderland
“She channels the glacial tones of Scandi-pop singers like MØ… adds a deeply organic and earthy element to the genre” – DIY
UK Alt-Pop/Electronic Artist
SALT ASHES
Explores The Mental/Physical Bondage of Unrequited Love In The Provocative “Love, Love” Video
“a hymn to unrequited love”
– Salt Ashes
Linkfire:https://lnk.to/LoveLove
AUGUST 20, 2021 (London) — Hotly tipped UK-based alt-pop/electronic artist SALT ASHES has released the fetishistic video to her percolating electro-pop single “Love, Love” (via Radikal Records), exploring the questionable consensual nature of unrequited love. The track features smooth synth-pop blended with punchy bass lines, introspective lyrics and an immaculate self-confidence while its intriguing video plays with the notion of bondage – both physical and mental. “A hymn to unrequited love” for all the commitment-phobic people out there, the video envisions a man desperately trying to win over her heart, “metaphorically and physically.”
On the concept behind the video Salt Ashes (real name: Veiga Sanchez) says, “The whole video for me was about creating uneasiness for the viewer and keeping them guessing as to what’s actually happening. I specifically wanted a bright room to contrast the darkness of the character and to give it an almost clinical feel, this would then, I hoped, lull people into a false sense of security at the start of the video before learning the cynical side of the situation.
“We soon learn that it’s not as innocent as that and things take a creepy turn. I thought this approach would be an interesting spin on the lyrics that talk about the pressures of being in a new relationship when you’re unsure if it’s actually what you want and whether you’re right for each other.
“The most important aspect of the video for me was going to be the actor. We needed someone who could easily move between all of the manic emotions which this actor, Chris Sherwood, absolutely nailed. Out of 150 applicants he was 100% the right choice for this role.”
“Love, Love” follows the release of her June 2021 single “Too Many Times.” Both tracks are taken from her highly-anticipated upcoming sophomore album and the latest product of her mission to bring a refreshing and dark edge to the world of pop music.
Salt Ashes burst into the dance music scene with her first full self-titled debut album in 2016, produced by the late Daniel Fridholm (AKA Cruelty), which quickly gained popularity with music fans worldwide. She became renowned for her signature dark songs and melodies with a zeitgeist club sound, many of which were inspired by Giorgio Moroder’s blend of disco and epic dark atmospheres.
She has since released a string of successful singles, including “Girls,” “Go All Out,” and “Totally Faking”. She kicked off 2019 with a live performance and Q&A at Apple’s flagship store in London, where she also debuted the music video for her single “Don’t”. In 2020, she released her debut EP counting crosses; her most dynamic collection of songs yet, as well as standalone single, “Cut You With A Kiss,” a song she says is about “questioning the integrity of someone’s new girlfriend and believing that she isn’t good for them.” That single reached #19 on the UK iTunes Pop Single Chart and #40 on the iTunes Overall Singles chart. She’s currently working on her sophomore album which is planned for later this year.
Salt Ashes is Veiga Sanchez. “Love, Love” is available now on DSPs here: https://lnk.to/LoveLove
photo credit: Rio Carciero
