“Dark Pop Dame” SALT ASHES Releases Pulsating New Dance Single “Didn’t See It Coming”

“It takes true merit to punch through the alt-pop genre, a very crowded space where artistry is very often immediately compromised into streaming and TikTok tropes, so the effort of Salt Ashes aka Veiga Sanchez is felt that much more.” – Ones To Watch

“A pop star with immaculate self-governing credentials, equal parts charty and arty.” – The Guardian

“Salt Ashes is the dame of dark pop…” – Wonderland

UK’s “Dark Pop Dame” 
SALT ASHES Pulsating New Dance Single 
“Didn’t See It Coming”

JULY 29, 2022 (London, UK) — After the instant success of February’s “Body Says,” London-based singer/songwriter Salt Ashes shares her latest radiant single, “Didn’t See It Coming.” Showcasing her expert approach towards marrying beautiful dreamlike vocal melodies with huge electronic dance rhythms, Salt Ashes takes a new approach to the staple love song, creating something more personal in every way. 

“Didn’t See It Coming” pushes and pulls throughout. With her signature sound of dark-rhythmically pulsing dance music at play, Salt Ashes lets loose with exhilarating bass and drum kick-offs, while biting synths provide a breathtaking floor for her airy floating vocals to dance across. As she explains further, “‘Didn’t See It Coming’ is my f*cked up version of a love song. It’s how an unexpected love managed to pull me away from a way of life I thought I wasn’t ready to leave until they slapped me in the face… metaphorically,  of course.” 

“Didn’t See It Coming”
Listen/Share: https://salt-ashes.lnk.to/DSIC

Fusing together an array of influences like Bjork, Depeche Mode and Change has seen Salt Ashes perfect her craft, creating introspective electronic/dance music with a dark, disco-esque flair. Praise has come from far and wide for the artist since her first release back in 2014, most notably by the likes of The Guardian, DIY, Wonderland, Billboard, MTV, Clash, Line of Best Fit and NOISEY.

February’s release of “Body Says” from Salt Ashes late 2021 album Killing My Mind soared all the way to a Top 5 position on the Music Week Pop Club Charts. Paired with the dark-pop hit came a showstopping remix by dance producer Manuel Riva. For “Didn’t See It Coming,” Salt Ashes collaborated with Dimitri Tikovoi, the GRAMMY®-nominated record producer and DJ who has worked with some of music’s biggest names from Placebo, Charli XCX, Becky Hill, Blondie and Purple Disco Machine, to name a few. 

The London-based, Brighton-born singer Salt Ashes (a.k.a. Veiga Sanchez), burst into the dance music scene with her first full self-titled debut album back in 2016, produced by the late Daniel Fridholm (a.k.a. Cruelty), which quickly gained popularity amongst music fans worldwide. She has toured with artists such as Tove Styrke, Say Lou Lou, Nimmo, Bright Light Bright Light, ’80s pop sensation Tiffany and most recently with Goldfrapp on their UK tour. Next on the list for Salt Ashes comes her show at the Notting Hill Arts Club on the August 20th. After the release of her second album at the end of 2021 and new music in the works, it’s clear to see Salt Ashes is on the verge of becoming a household name.          

Salt Ashes new single “Didn’t See It Coming” is out today, July 29.    

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