# Press Release: Urban Chestnut Announces 7th Annual “Oktoberfest St. Louis”

- Link: https://www.nyrdcast.com/urban-chestnut-announces-7th-annual-oktoberfest-st-louis/
- Published: 2017-08-24T11:00:48-05:00
- Author: Eugene Tierney

**St. Louis, MO** – Urban Chestnut Brewing Company’s annual _Oktoberfest St. Louis_
returns for its 7th year on Friday, August 22nd, running through Sunday, September
24th, at its _Midtown Brewery & Biergarten_. The festival will span three full days
and about two full city blocks to accommodate its thousands of annual attendees.
Bier begins pouring and the fest grounds open on Friday at noon, but _Oktoberfest
St. Louis _officially begins during a ceremonial keg-tapping @ 7pm.  Special guest
keg-tapper to be announced.

As is tradition, the Oktoberfest experience starts with bier. UCBC’s OktoberFestbier/
Märzen (Oachkatzlschwoaf), Bavarian Lager (Zwickel), and Bavarian Weissbier (Schnickelfritz)
will be available in half-liter & liter pours at the fest. _Oktoberfest St. Louis
_will also feature the standard fare found at Munich’s Oktoberfest celebration, 
i.e. pretzels, brats, currywurst, roasted chicken, and frikadellen. Popular Oktoberfest
competitions like _Masskrugstemmen _(stein-holding contests) and _Fingerhackeln _(
finger wrestling) will make a return, as will a great line-up of polka & oompah-
thumping music from the Bolzen Beer Band, Die Spitzbaum, Dave Hylla’s Good Times
Band, The Deutschmeister Brass Band, St. Louis Express, Larry Hallar, Uber Cool,
and many more local, popular acts.

One big change to this year’s festival – UCBC’s implementation of a token-based 
payment system similar to what’s used during Munich’s Oktoberfest. The purpose of
using tokens is simple…Save Time (and if interested, Save $$$ too).  The token system
simplifies the concept of ‘monetary exchange’ by eliminating: change, tipping, and
interaction time, thereby reducing lines. During the festival, all bier, food, and
commemorative Oktoberfest steins will be purchased via the use of tokens, which 
are valued at $6 a piece. Tokens are purchased in advance of ‘exchange’ and UCBC
strongly encourages anyone who is planning to attend _Oktoberfest St. Louis _to 
purchase Fest Packages, which will save the purchaser both time and money! At a 
discounted price of $25, Fest Packs include five (5) tokens valued at $30, and may
be purchased August 23rd through September 14th.  All other tokens must be purchased,
day-of-festival, via cash-only.

“Every year we dial in the Oktoberfest formula a little more. We implemented our
token system this year to shorten lines by decreasing the transaction time for bier&
food. The one or two-token payment system keeps things simple, especially with gratuity
already built in. Festival-goers should really look at getting a Fest Pack ahead
of time, which will save those individuals money and reduce their time in line at
the festival!” commented Urban Chestnut Events Manager, Ryan Rakel.

Festival enthusiasts can also participate in a Twitter contest this year to win 
special VIP Fest Packages by tweeting the official _Oktoberfest St. Louis _hashtag“**#
OktoberfestSTL**” along with ‘_what they’re looking forward to most about this year’s
fest_’. The VIP Fest Packages include a commemorative Oktoberfest stein, five bier&
food tokens, and a case of _O-Katz _16 oz cans. Contest tweets must be published
between August 23rd and September 11th and contestants must be following Urban Chestnut
on Twitter to qualify. One entry per person per day. For more details see: [urbanchestnut.com/oktoberfeststl](http://www.urbanchestnut.com/oktoberfeststl).

_Oktoberfest St. Louis 2017 Event Overview:_

**Location:**
 Urban Chestnut Midtown Brewery & Biergarten @ 3229 Washington Ave,
St. Louis

**Dates:**
 Friday, September 22nd from 12 p.m. – 11p.m. Saturday, September 23rd
from 11 a.m. – 11 p.m. Sunday, September 24th from 12 p.m. – 7 p.m.

**Cost:**
 Entry is free at _Oktoberfest St. Louis_.

Festival-goers may purchase Fest Packs, which include five (5) tokens valued at 
$30 @ a discounted purchase price of $25, from August 23rd through September 14th
at the Midtown Brewery & Biergarten, the Grove Brewery & Bierhall, and online at
[urbanchestnut.com/merch](http://www.urbanchestnut.com/merch). Tokens may be purchased
individually at the festival for $6 (CASH ONLY).       

Tokens include gratuity, so there are no ‘extra costs’ once they’ve been purchased.

All food and beer at the festival must be purchased using Oktoberfest tokens.

**Special Note:**
 Sunday is traditionally considered “family day” at _Oktoberfest
St. Louis_, and will feature a kids’ tent with Lebkuchen (cookie) decorating, music,
coloring, and more.

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