# UMe Releases LOTOWN VOL. 1,  Lo-Fi Re-Imaginings of Motown Classics

- Link: https://www.nyrdcast.com/ume-releases-lotown-vol-1-lo-fi-re-imaginings-of-motown-classics/
- Published: 2021-09-13T14:00:00-05:00
- Author: Eugene Tierney

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**UMe RELEASES LOTOWN VOL. 1**
**LO-FI REMIXES OF MOTOWN CLASSICS INCLUDINGMARVIN
GAYE, FOUR TOPS, THE MARVELETTES, ISLEY BROTHERS AND MORE

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/43059a5b-
a6bf-8217-24f7-7b0838967099.jpg?resize=310%2C310&ssl=1)

**Lowtown Vol. 1**

**SEPTEMBER 10, 2021 (New York, NY)** – Continuing to explore the ways Motown Records
can be celebrated through new artistic and musical lenses, **UMe **is releasing 
Volume 1 of their ongoing project _**Lotown**_ today _via_ UMG’s new alternative
and lean-back music channel, _**uChill**_. For this first installment, UMe offered
lo-fi producer **LOUALLDAY **a deep dive into memorable Motown classics, resulting
in 10 new renditions of iconic tracks that pay tribute to the original music while
also bringing an authentic lo-fi flavor – a cross-section of old and new. _**Lotown
Vol. 1**_ is available digitally _via _DSPs **[here](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=6a5357e444&e=615f2b8493)**.

Kicking off the remixes, the **Four Tops** hit single “**Baby I Need Your Lovin’**”
takes on an ethereal and haunting tone, **Marvin Gaye’s** “**Too Busy Thinking About
My Baby**” flutters and glistens over a strong beat, **The Marvelettes** “**Please
Mr. Postman**” gets its due with a slow driving swagger, while the dancey **Isley
Brothers’** classic “**This Old Heart of Mine**” gets paired with a methodical and
confident hip-hop backbone. These songs as well as touchstones from **Jimmy Ruffin**,**
The Originals**, **the Supremes**, and **Mary Wells** all received the remix treatment,
introducing a completely new sound while honoring the warm nostalgia of the original
tracks. See the full tracklisting below.Recalls LOUALLDAY about initially getting
involved with the project, “It was pretty mind-blowing to hear something like Marvin
Gaye‘s isolated vocals. I feel like not many people will ever get a chance to hear
those, so I was honored to get the opportunity.”LOUALLDAY picked out special moments
that he wanted to highlight, isolating iconic vocals, melodies, and string arrangements
that had always made an impression on him in his youth. “My history with Motown 
started with my parents. They were always playing music when we were kids, especially
Motown. I personally got into Motown when I started sampling. I remember hovering
over my older brother’s shoulder, trying to learn how to chop classic samples up.
Motown has always been in my life in one way or another.”_**Lotown Vol. 1**_ is 
out digitally today, **September 10, 2021**_via _**UMe**.#   #   #

**Tracklisting**

1. Four Tops – “Baby I Need Your Lovin’”
2. Jimmy Ruffin – “What Becomes Of The 
Brokenhearted”3. Marvin Gaye – “Too Busy Thinking About My Baby”4. The Marvelettes–“
Please Mr. Postman”5. The Originals – “Baby, I’m For Real”6. The Temptations – “
Just My Imagination (Running Way With Me)”7. Supremes – “Come See About Me”8. The
Marvelettes – “The Hunter Gets Captured by the Game”9. Mary Wells – “You Beat Me
to the Punch”10. Isley Brothers – “This Old Heart of Mine (Is Weak For You)”

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