# TULIPOMANIA Presents New Single ‘You Had To Be There’ With Mysterious Animated Film 

- Link: https://www.nyrdcast.com/tulipomania-presents-new-single-you-had-to-be-there-with-mysterious-animated-film/
- Published: 2023-09-20T17:00:00-05:00
- Author: Eugene Tierney

### **Philadelphia art-rock duo TULIPOMANIA presents new single ‘You Had To Be There’ with mysterious animated film **

_“Tulipomania’s unique take on post-punk boasts gritty guitars underpinned by a 
brooding rhythm section to provide a backdrop for compelling and atmospheric vocals”_
~ **Louder Than War**

_“All the hallmarks of fine Cold War electronica: a brain-searing synth line, and
an overwhelming sense of claustrophobia and bubbling anxiety”_ ~ **[Electronic Sound](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fwww.electronicsound.co.uk%2fnews%2fvideo%2dpremiere%2dtulipomania%2dyou%2dhad%2dto%2dbe%2dthere%2f&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-fd7328228e3e32020961e509d24ec902387d802e)**

_“Sends you in a spiral of pure nirvana” ~_ **Magnet Magazine**

_“Reverberating, rippling riffs are more soothing and spacious, replicating deep-
sea sonar devices and lulling lap steels… mystery-laced lyrics”_ ~ **Big Takeover
Magazine**

_Magnification doesn’t always yield detail.
Maybe you had to be there…When the observer
and the observed exchange places – at what point do we hold ourselves accountable?

Philadelphia-based art-rock duo [**Tulipomania**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=http%3a%2f%2fwww.tulipomania.com&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-b212998a049d094f95fb627825e5a3928dae4c7f)
present **[‘You Had to Be There’](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fyoutu.be%2fC0cSaWm9YV4&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-d9bfda5dfdc81d9864bced7b2a0e7f1e3206b5b4)**,
the first single from their new album [**‘Dreaming of Sleep’**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2ftulipomania.bandcamp.com%2falbum%2fdreaming%2dof%2dsleep&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-d27a325aba6942fb940e86f1503a220d848172df),
slated for release on November 17 via [**Sursumcorda Records**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fsursumcorda.com&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-12cd83bbd123f375a5e5240ecfedd01394b1eb4f).

[⌊Tulipomania⌉⌊Tulipomania⌉[

This is Tulipomania’s fifth album, featuring cover artwork by [**Michael Speed**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=http%3a%2f%2fwww.instagram.com%2fmichaelspeeeed&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-33f1f1c8dcf24cb049d555de6025451477ecb12a)**,**
previously senior designer at **Beggars Group London**. and involving Executive 
Producer[ **Howard Thompson**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fwpkn.org%2fhoward%2dthompson%2f&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-96bfa18303b7f9cff62b4deafab462f62c96e953),
renowned for his contributions as a record industry executive **(Elektra, Island,
Almo Sounds)**, having discovered such artists as _Adam and the Ants, Billy Bragg,
MC5, Mötorhead, PiL, Psychedelic Furs, Robyn Hitchcock, The Sugarcubes _and_ Suicide_,
and others.

On this album, Tulipomania has immersed themselves fully in electronic means of 
creation – the exception being a sole accent played on electric guitar.

Alternately categorized as cult synth punks, glam-leaning, post-punk, art-rock and
muscular chamber pop, Tulipomania is made up of **Tom Murray** (lead vocals, synthesizer,
electronic percussion) and **Cheryl Gelover **(synthesizer, background vocals), 
who first began their collaboration through projects for experimental film and animation
classes.  The duo now known as Tulipomania has evolved from those experiences.

As its first single, [**‘You Had To Be There’**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fyoutu.be%2fC0cSaWm9YV4&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-d9bfda5dfdc81d9864bced7b2a0e7f1e3206b5b4)****
establishes the conceptual viewpoint of the album – embracing contradiction invites
accountability. **Cheryl Gelover** says, “The Dada-esque stance channels a hopeful
innervating energy. When navigating the morass – trust the teller – or the tale?
You had to be there… maybe.”

Created frame by frame, the animation includes animated lip sync and vintage found
footage in an exploration of varied states of disintegration and recombination, 
created on thousands of individual sheets of black or white paper.

TULIPOMANIA - You Had To Be There

[⌊TULIPOMANIA - You Had To Be There⌉⌊TULIPOMANIA - You Had To Be There⌉
Watch this
video on YouTube

“There has been an overwhelming sense of dread and mistrust obviously brewing for
a long time. In the post-Trump post-pandemic now – if it is or ever will be possible
to be post either of those cataclysmic events –  I wonder what the future will ask
about it all,” says **Tom Murray**.

[⌊Tulipomania⌉⌊Tulipomania⌉[

“I wonder what the future will not understand and want to clarify about the self-
serving lies, liars and grifters, and the foolishness of many who were here but 
not present in any real sense – unable or unwilling to see what was and is happening
as everything rolls up to the very well placed few. I don’t know what we can tell
the future that can make this recent history any clearer. Maybe it is and has always
been – and will always be this way. Maybe, you had to be there.”

Described as ‘artistic and inventive’ and ‘gorgeous’, Tulipomania’s animated music
videos have been featured in film festivals worldwide. Numerous such festivals have
already showcased this new video as an official selection, including the** Leeds
International Film Festival** (UK), **StopTrik** (Croatia, Poland), **AniFilm **(
Czech Republic), **Insomnia** (Russia) and **Malatesta** (Italy) with the **Montreal
International Animation Film Festival – Animaze** awarding it an Honorable Mention.

The pair also recently created two animated music videos – [**‘Hush’**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fyoutu.be%2f0OfeCMo6nt0%3ffeature%3dshared&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-574c7066b2c23a5b22fa57ca8fbcd8197e0df608)
and [**‘Shock To The Body’ **](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fyoutu.be%2fr5idWcFwiK8%3ffeature%3dshared&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-e2e5aa2e9e09ee62802dbf08a10d6e7f58fecb7f)–
for **Cabaret Voltaire** co-founder and frontman** Stephen Mallinder** in support
of his solo album** **[**‘Tick, Tick, Tick’**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fstephenmallinder.bandcamp.com%2falbum%2ftick%2dtick%2dtick&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-49f007ebf03ced43b15dc8113c19df0b11063855),
released last year on **Dais Records**.

As of September 20, the single ‘You Had to Be There’ is available from fine music
platforms, including [**Spotify**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fopen.spotify.com%2fartist%2f1lRSIJ67ZB5WrW6wX43hFR&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-60fad43108ea4761d071449c49d0b9f23857d3b1)**,
[ Apple Music](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fmusic.apple.com%2fus%2fartist%2ftulipomania%2f72989879&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-fb55732e7ec2ca950d1b9d77d8cc0bca2d44e6ba)**
and [**Bandcamp**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=http%3a%2f%2ftulipomania.bandcamp.com&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-310b076cb9f325b9108de7bd38b534de48a0ccdb).
On November 17, the full ‘Dreaming of Sleep’ album will be released on CD, vinyl
and digitally.. It is available for pre-order via [**Bandcamp**](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2ftulipomania.bandcamp.com%2falbum%2fdreaming%2dof%2dsleep&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-d27a325aba6942fb940e86f1503a220d848172df).

[⌊Tulipomania single cover⌉⌊Tulipomania single cover⌉[

**CREDITS**
Music and lyrics written by TulipomaniaCheryl Gelover – keyboards and
vocalsTom Murray – bass, drums, keyboards and lead vocalsProduced by Tulipomania
and Richard HartlineRecorded by Tulipomania and Richard HartlineMixed and Mastered
by Richard HartlineHoward Thompson – Executive ProducerFilm directors / animators–
Cheryl Gelover and Tom MurrayCover artwork was created by Michael Speed

**FOR FANS OF: **
Wolfgang Press, Wire, Pere Ubu, Ultra Vivid Scene, Cabaret Voltaire,
Alan Vega, Talking Heads, Roxy Music

**Keep up with Tulipomania**
[Website](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=http%3a%2f%2fwww.tulipomania.com&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-b212998a049d094f95fb627825e5a3928dae4c7f)
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| [Spotify](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fopen.spotify.com%2fartist%2f1lRSIJ67ZB5WrW6wX43hFR&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-60fad43108ea4761d071449c49d0b9f23857d3b1)
|[ Apple Music](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fmusic.apple.com%2fus%2fartist%2ftulipomania%2f72989879&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-fb55732e7ec2ca950d1b9d77d8cc0bca2d44e6ba)

[⌊Shameless Promotion⌉⌊Shameless Promotion⌉[

**[Website ](https://ddec1-0-en-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=http%3a%2f%2fwww.shamelesspromotionpr.com&umid=796ea2a0-3688-45aa-8924-60de549bc296&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-f3d74efbe70fd3112b627ee1e03e40bdcca110e7)
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