# THE PERSIAN LEAPS Look at Some Hard Truths on New ‘Drone Etiquette’ LP

- Link: https://www.nyrdcast.com/the-persian-leaps-look-at-some-hard-truths-on-new-drone-etiquette-lp/
- Published: 2021-10-01T13:19:48-05:00
- Author: Eugene Tierney

_“Silky fuzz and solid hooks echo The Smiths, Orange Juice and Teenage Fanclub with
great enthusiasm, and they never fail to recreate that celestial guitar jangle”_–**
NME Magazine**

_“While The Persian Leaps frontman wasn’t intentionally writing around politics,
injustices, or the impending pandemic, some of those pent up agitations and reflections
trickle out”_ ~ **American Songwriter**

_“A little bit of R.E.M., a little bit Lemonheads. A dash of The Smiths, a hint 
of The Replacements. They appeal to fans of Throwing Muses and Tom Petty equally.
They are the all-reaching, down to earth, good American indie rock that so many 
seek” _~** The Spill Magazine**

_“Unpretentious and infectious… vast riffs, euphonious vocals and pop sensibility.
captivatingly pleasurable blustery indie rock”_ – **Louder Than War**

_“Truncated treatises in big-guitar post-punk power-pop”_ – **The Big Takeover**

_“Huge riffs echoing through your speakers, melodious vocals and the sort of pop
sensibility we’ve come to expect from bands like Nada Surf”_ – **Austin Town Hall**

![](https://i0.wp.com/redirect.haulix.com/dX3oynXqjkK5QR-6_a5t5lVKsTnSRXk1RrD6FfsM9jI%
3D/PromoAccessory_020993.jpg?resize=434%2C288&ssl=1)

**Photo by Rouse Productions**

The Persian Leaps present their new [**‘Drone Etiquette’ **](https://thepersianleaps.bandcamp.com/album/drone-etiquette)
album, released via [**Land Ski Records**](https://landskirecords.com/). Embedded
on a magnetic alternative rock foundation, the latest musical output continues The
Persian Leaps’ tradition of producing power pop earworms with midwestern charm and
an inherent element of 90s ‘college rock’.

Hailing from St.Paul – Minneapolis, The Persian Leaps has gone through various lineups
but has always surrounded principal songwriter, vocalist and guitarist **Drew Forsberg**,
who explains, “The title “Drone Etiquette” came from an article about the dos and
don’ts of flying remote controlled drones. However, “drone etiquette” could also
describe the rules that we mindless worker drones follow in our daily lives. The
cover art, which was inspired by Soviet propaganda posters, evokes our enthusiastic
lockstep march towards a meaningless existence.”
“This EP was an especially difficult
one to record and finish. Because of the pandemic I was forced to abandon a lot 
of the comfortable processes I’ve used for years. The friends I collaborate with
for recording and performances weren’t available in person because of health issues,
so I tried a new approach. This time around, I recorded at a different studio and
performed all the parts on the EP myself. I also got directly involved in editing
the tracks for the first time, which took longer. Ultimately, though, I’m very happy
with how the songs turned out. The EP doesn’t address the pandemic at all, but it’s
very much a by-product of lockdown and what we all endured,” says **Forsberg**.

Earlier, The Persian Leaps presented the lead track [**‘When This Gets Out’**](https://soundcloud.com/persianleaps/when-this-gets-out/s-g9F7stvyj8F),
a song born of frustration during the Trump presidency, following up with [**‘Sweeps’**](https://thepersianleaps.bandcamp.com/track/sweeps).

The band-name ‘The Persian Leaps’ came to Forsberg in college while daydreaming 
during Greek Archaeology class. Writing solo music under that name for years, he
finally assembled a band in 2012, releasing an EP every autumn until 2017. **NME
Magazine **described their debut [**‘Praise Elephants’ EP **](https://thepersianleaps.bandcamp.com/album/praise-elephants)**(
2013)** as “celestial guitar jangle”. From their sophomore** **[**‘Drive Drive Delay’ EP**](https://thepersianleaps.bandcamp.com/album/drive-drive-delay)
in 2014 to their fifth[** ‘Bicycle Face’ EP**](https://thepersianleaps.bandcamp.com/album/bicycle-face),
their music has been widely praised. Delivering one perfect power pop cocktail after
another, they eventually released their 18-track** **[**‘Pop That Goes Crunch’**](https://thepersianleaps.bandcamp.com/album/pop-that-goes-crunch)****
anthology in 2018.

That year, the Leaps returned to their roots as a studio project, releasing the****
[**‘Electrical Living’ LP**](https://thepersianleaps.bandcamp.com/album/electrical-living)
in 2019 and the** **[**‘Smiling Lessons’ EP**](https://thepersianleaps.bandcamp.com/album/smiling-lessons)
in 2020 together with Jon Hunt, a musician and graphic designer who did the cover
artwork for most of the band’s releases to date. During the 2020-2021 pandemic, 
Forsberg recorded ‘Drone Etiquette’ EP as a solo effort, primarily due to lockdown
limitations.

On October 1, ‘Drone Etiquette’ will be released on CD and online platforms, including
[**Apple Music**](https://music.apple.com/artist/the-persian-leaps/663665616), **
[Spotify](https://open.spotify.com/artist/4a6iMxN2rO3QmksgsepyHM) **and [**Bandcamp**](https://thepersianleaps.bandcamp.com/album/drone-etiquette).

![](https://i0.wp.com/redirect.haulix.com/tRZiCQAa4aGQa81AXqKOdaqevdmE3JYLY42tPvZYwAo%
3D/PromoAccessory_575678.jpg?resize=197%2C197&ssl=1)

**CREDITS**
Written and performed by Drew ForsbergDrew Forsberg – Vocals, guitars,
keyboards, bass, drum programmingRecorded by August Ogren, The TerrariumMixed by
Neil Weir, Blue Bell KnollMastered by Bruce Templeton, Microphonic MasteringCover
art by Jon HuntAll Songs Land Ski Music (BMI)(c) 2021 All Rights Reserved

**FOR FANS OF:** Teenage Fanclub, The Lemonheads, The Smiths, Guided By Voices, 
R.E.M.

**Keep up with The Persian Leaps**
[Website](https://thepersianleaps.com/) | [Bandcamp](https://thepersianleaps.bandcamp.com/)
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| [Soundcloud](https://soundcloud.com/persianleaps) | [Instagram](https://www.instagram.com/persianleaps/)
| [YouTube](https://www.youtube.com/user/persianleaps) | [Apple Music](https://music.apple.com/artist/the-persian-leaps/663665616)
| [Spotify](https://open.spotify.com/artist/4a6iMxN2rO3QmksgsepyHM) | [Press contact](https://www.nyrdcast.com/the-persian-leaps-look-at-some-hard-truths-on-new-drone-etiquette-lp/co*****@******************pr.com)

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