# THE NOISE WHO RUNS’ ‘Takes A Long Cold Look and Then The Kitchen Sink’ Grapples With Corruption & Generation’s Bitter Legacy  

- Link: https://www.nyrdcast.com/the-noise-who-runs-takes-a-long-cold-look-and-then-the-kitchen-sink-grapples-with-corruption-generations-bitter-legacy/
- Published: 2023-03-14T12:30:00-05:00
- Author: Eugene Tierney

### **The Noise Who Runs ‘Takes A Long Cold Look and Then The Kitchen Sink’ grapples with corruption & a generation’s bitter legacy  **

_“Beguiling… anthemic yet accessible, gothic, grand and graceful, delicately dance-
driven and dark, coiled and ornate, slow and seductive”_ ~ **Big Takeover Magazine**

_“A heart of darkness that circulates under the electronic thrum and an ominous 
air… a poetic brutality in the lyrics that reflects our current climes with clinical
precision… the anthemic grace and stature of something by The Sisters of Mercy: 
it has an Arctic chill through which a lyrical, passionate heat radiates” _~ **Backseat
Mafia**

_“Flowers like black roses… the cult of popular personality that follows deceptive
and narrow-minded fame campaigns, the act of putting the dimmest star on the highest
plinth has a new detractor” _~** Sound Read Six**

_“Rhythms stroll and guitars weave melodic webs within that ethereal electronic 
intimation. Light and dark entangle… Struck a chord in an instant but it is over
time that its true splendour and prowess emerged and our pleasure and fascination
escalated”_ ~ **Ringmaster Review**

![The Noise Who Runs](https://i0.wp.com/redirect.haulix.com/NYcZa9cK7rownAb5SlLjkJUWCDOt5YQKagVkBk8hfek%
3D/PromoAccessory_312850.jpg?resize=400%2C261&ssl=1)

UK-France duo [**The Noise Who Runs**](http://www.facebook.com/thenoisewhoruns) 
has released the single [**‘Takes a Long Cold Look and Then The Kitchen Sink’**](https://youtu.be/I5O6OU5dric)–
the impossible, illegitimate child of solo album-era Syd Barrett and immediately
post-Talking Heads David Byrne. The Bandcamp edition also features the B-side [‘**More Beautiful Perhaps (LHT REMIX)’**](https://thenoisewhoruns.bandcamp.com/album/takes-a-long-cold-look-and-then-the-kitchen-sink),
created by **[Left Handed Tendencies (LHT)](https://maucorecords1.bandcamp.com/album/left-handed-tendencies).**

The Noise Who Runs was formed by songwriter-performer** **[**Ian Pickering**](https://thenoisewhoruns.com/)****
of 90s British trip hop outfit [**Sneaker Pimps**](https://open.spotify.com/artist/1EJWNhiYbOyeUHbsS7Kp1P),
who co-wrote such hits as **‘Spin Spin Sugar’, ‘6 Underground’ **and** ‘Tesko Suicide’**.
He is also known for his involvement in [**Front Line Assembly**](https://frontlineassembly.bandcamp.com/album/echoes?from=embed).
Pickering churned out this new material over the past two years simultaneous to 
working on the new Sneaker Pimps album.

This new single comes hot on the trail of[ **‘Beautiful Perhaps’**](https://www.nyrdcast.com/2023/02/the-noise-who-runs-releases-beautiful-perhaps/),
the anthemic lead track from their **‘Preteretrospective’ LP**, scheduled for release
on April 7. This album arrives four years after Pickering launched this project 
after relocating from his home town of Hartlepool (north-east of England) to Lille,
France. Today, The Noise Who Runs is a duo of Pickering with Brazilian-born French
guitarist **Felipe Goes**.

Takes a long cold look and then the kitchen sink

[⌊Takes a long cold look and then the kitchen sink⌉⌊Takes a long cold look and then
the kitchen sink⌉
Watch this video on YouTube

The Noise Who Runs is a direct, literal translation of _‘O bruit qui cour’_, a French
phrase meaning ‘gossip’. It was also the name of Pickering’s favourite restaurant,
where the ideas for this project fell into place.

**[‘Takes a long cold look and then the kitchen sink’](https://thenoisewhoruns.bandcamp.com/album/takes-a-long-cold-look-and-then-the-kitchen-sink)**,
penned in 1996, is as timely now with the ever-increasing insanity of populist politicians.
Less a testament to how timeless writing can be and more to how an entire generation
has failed to change the world for the better, leaving a catastrophic mess for Millennials
and Generation Z to deal with, the lyrics also point to the inadequacy of political
systems and desperate corrupt pandering to big business, which actively encourages
destruction.

![The Noise Who Runs](https://i0.wp.com/redirect.haulix.com/td0MNMUAJnmRSH_wjr7PgCyEr-
ZRF4r1r2Zu_3Jrquw%3D/PromoAccessory_545019.jpg?resize=386%2C386&ssl=1)

“Every TNWR song has a personal story in it on some level; usually it’s a composite
or gestalt of various people rather than anyone specific. But the bigger, wider 
panorama always the main thing. This is a lot gentler, musically, than ‘Beautiful
Perhaps’, but easily as abrasive and damning in its lyrical content,” says** Ian
Pickering**.

“Really, it concerns itself with the detachment from the real lives, the real suffering
of people, in the approach and the decisions taken in big business and politics,
while addressing the kind of mentality that felt the need to ‘Check Your Privilege’
a few years back simply as a way of defending that privilege by refuting it. By 
the same spurious ‘keep them on the platform’ online reckoning, I would simultaneously
be a pink Labrador, the fourth Doctor Who’s third companion and about to die of 
10,000 heart attacks shortly after 3pm next Good Friday.”

The new ‘Preteretrospective’ album follows the [**‘These Will Be Your Gods’ EP**](https://thenoisewhoruns.bandcamp.com/album/these-will-be-your-gods),
released in January, and [**‘High Time in Lo-Fi’**](https://thenoisewhoruns.bandcamp.com/album/high-time-in-lo-fi),
their third EP released in mid-2022. During the lockdown stalemate of 2020, the 
duo released two EPs – [**‘The First of Two Sides of a Double-headed Coin’**](https://thenoisewhoruns.bandcamp.com/album/the-first-of-two-sides-of-a-double-headed-coin)
and [**‘The Other Side of the Same Double-headed Coin’**](https://thenoisewhoruns.bandcamp.com/album/the-other-side-of-the-same-doubleheaded-coin).

The Noise Who Runs’ is rooted in the shared principles and approach to making music
of punk/new wave and early hip-hop – both the mentality and the message. This brand
of indie-electronic rock is heavily shaped by the 1970’s experimental electronic
scene in Sheffield, the 1990’s guitar-house mix of the Manchester scene, Primal 
Scream’s guitar-electronic sound after 1997’s ‘Vanishing Point’, and 2000’s XTRMNTR.

Pickering’s role in** Sneaker Pimps **is rooted in a lifelong friendship with founding
member **Liam Howe **and **Chris Corner**. Having written and worked with Howe and
Corner on various projects throughout their teens, he became Sneaker Pimps’ lyricist
shortly after recruiting **Kelli Dayton** for the debut record** **[**‘Becoming X’**](https://open.spotify.com/album/74nAYi5aVDBdb5jGx8OM7s).

As of March 14, the new single is available via [**Bandcamp**](https://thenoisewhoruns.bandcamp.com/track/beautiful-perhaps)**,**
[**Spotify**](https://open.spotify.com/artist/1LRZbh7KDhJzKIuPaUJmud)**, **[**Apple Music**](https://music.apple.com/ca/artist/the-noise-who-runs/1515318356)****
and** **[**elsewhere**](https://distrokid.com/hyperfollow/thenoisewhoruns1/beautiful-perhaps).
The full ‘Preteretrospective’ album will be released on April 7.

![The Noise Who Runs album](https://i0.wp.com/redirect.haulix.com/6WrNWPekjFLnGjw7nn4iQMp9SDpOzJ2icS7vKYZrC5M%
3D/PromoAccessory_529923.jpg?resize=213%2C213&ssl=1)

**ALBUM CREDITS**
Written by Ian PickeringProduced by The Noise Who RunsRecorded,
engineered and produced by Claudio Spural (Mauco Records)Additional production, 
mixing and mastering by Colin Cameron at The Cell StudiosFelipe Goes – electric 
guitars and keyboardsIan Pickering – vocals, electric guitar and keyboardsArtist
photos by[ Théo Valenduc](http://www.theovalenduc.fr/)Other images created by Ian
Pickering with additional photography and video clips courtesy of [Dreamstime](http://www.dreamstime.com/)

**FOR FANS OF:** 
Sneaker Pimps, U.N.K.L.E., Ian Brown, Talking Heads, LCD Soundsystem,
Death In Vegas, Faithless, Moby, Nightmares on Wax

**Keep up with The Noise Who Runs**
[Website](https://thenoisewhoruns.com/) | [Bandcamp](https://thenoisewhoruns.bandcamp.com/)
| [Facebook](http://www.facebook.com/thenoisewhoruns) | [Instagram](http://www.instagram.com/thenoisewhoruns)
| [Twitter](http://twitter.com/thenoisewhoruns) | [Soundcloud](https://soundcloud.com/thenoisewhoruns)
| [YouTube](https://www.youtube.com/@thenoisewhoruns2291) | [Spotify](https://open.spotify.com/artist/1LRZbh7KDhJzKIuPaUJmud)
| [Apple Music](https://music.apple.com/ca/artist/the-noise-who-runs/1515318356)

**Keep up with Shameless Promotion PR**
[Website](http://www.shamelesspromotionpr.com/)
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