# THE NOISE WHO RUNS Releases ‘Beautiful Perhaps’

- Link: https://www.nyrdcast.com/the-noise-who-runs-releases-beautiful-perhaps/
- Published: 2023-02-14T12:30:00-06:00
- Author: Eugene Tierney

### **The Noise Who Runs releases ‘Beautiful Perhaps’, a shimmering indie gem previewing their ‘Preteretrospective’ LP**

#### **The LP is out April 7**

_“There is a gothic undercurrent to the sound: a heart of darkness that circulates
under the electronic thrum and an ominous air… a poetic brutality in the lyrics 
that reflects our current climes with clinical precision… ‘Beautiful Perhaps’ has
the anthemic grace and stature of something by The Sisters of Mercy: it has an Arctic
chill through which a lyrical, passionate heat radiates” _~ [**Backseat Mafia**](https://www.backseatmafia.com/premiere-uk-french-duo-the-noise-who-runs-including-sneaker-pimps-ian-pickering-unveil-thrilling-single-beautiful-perhaps-ahead-of-new-album/)

UK-France electronic rock duo [**The Noise Who Runs**](http://www.facebook.com/thenoisewhoruns)
presents[ **‘Beautiful Perhaps’**](https://youtu.be/EnaKPCTYNm8), the anthemic first
track from their imminent **‘[Preteretrospective](https://www.nyrdcast.com/2023/02/uk-french-electronic-rock-project-the-noise-who-runs-presents-these-will-be-your-gods-ep/)’
LP**, scheduled for release on April 7. This follows [**‘These Will Be Your Gods’ EP**](https://thenoisewhoruns.bandcamp.com/album/these-will-be-your-gods),
released in January, and [**‘High Time in Lo-Fi’**](https://thenoisewhoruns.bandcamp.com/album/high-time-in-lo-fi),
their third EP released in** **mid-2022.

![The Noise Who Runs](https://i0.wp.com/redirect.haulix.com/hOnvMX4A77PLS1lqU0PEHyX7kP837x2EfhjdYPIVC4Y%
3D/PromoAccessory_312850.jpg?resize=417%2C272&ssl=1)

The Noise Who Runs is the project of songwriter and performer** Ian Pickering**,
best known as a member of and songwriter for 90s British trip hop outfit [**Sneaker Pimps**](https://open.spotify.com/artist/1EJWNhiYbOyeUHbsS7Kp1P),
having co-written such hits as** ‘Spin Spin Sugar’, ‘6 Underground’ **and** ‘Tesko
Suicide’**. Over the past two years, he has churned out this new album while also
working on the new Sneaker Pimps album

Hailing from Hartlepool in the north-east of England, Pickering launched this project
in 2019, three years after relocating to Lille, France. Today, The Noise Who Runs
is a duo of Pickering with Brazilian-born French guitarist **Felipe Goes**.

‘Beautiful Perhaps’ sets the lyrical tone for the whole album (the narrative seeks
redemption, this is a picture book version censored to fiction as the demons pull
us apart), the lyrics being the strongest ties binding its various musical styles
and influences. Wonderfully poetic, hard-edged, clear-sighted but abstract, this
music veers between brutal honesty and cynicism, optimism and realism in a tirade
of social commentary from life at the thin end of the wedge.

“There’s a reason that ‘Beautiful Perhaps’ is the first single and also the first
song on the album. It sets the tone for everything The Noise Who Runs is about,”
says** Ian Pickering**.

BEAUTIFUL PERHAPS

[⌊BEAUTIFUL PERHAPS⌉⌊BEAUTIFUL PERHAPS⌉
Watch this video on YouTube

“My truth, that’s got nothing to do with anything. People need to stop selling their
truth, their subjective complaints and petty outrages. First and foremost, I was
a journalist, therefore, I deal in facts and I think as a general overview of the
state of society and of humanity (not just this century but eternally) – this is
as honest as you’re gonna get. And it hits the nail squarely and firmly on the head.
The truth isn’t pretty but it has to be accepted before anything I describe in the
song can be addressed. That’s what’s beautiful – perhaps.”

![](https://i0.wp.com/redirect.haulix.com/dFNRA5wRalIQoagFxL2vGnuw4H4LbMxGRCJ4ujELEv4%
3D/PromoAccessory_345413.jpg?resize=376%2C376&ssl=1)

The Noise Who Runs is a direct, literal translation of _‘O bruit qui cour’_, a French
phrase meaning ‘gossip’. It was also the name of Pickering’s favourite restaurant,
where the ideas for this project fell into place. With live performances delayed
due to Covid lockdowns, the duo instead released two EPs in 2020 **(**[**‘The First of Two Sides of a Double-headed Coin’**](https://thenoisewhoruns.bandcamp.com/album/the-first-of-two-sides-of-a-double-headed-coin)
and [**‘The Other Side of the Same Double-headed Coin’**](https://thenoisewhoruns.bandcamp.com/album/the-other-side-of-the-same-doubleheaded-coin)).

The Noise Who Runs’ essence lies chiefly in the shared principles and approach to
making music of punk/new wave and early hip-hop – in terms of the mentality and 
the message. Musically, TNWR’s indie rock is heavily shaped by the 1970’s experimental
electronic scene in Sheffield, the 1990’s guitar-house mix of the Manchester scene,
Primal Scream’s guitar-electronic sound after 1997’s ‘Vanishing Point’, and 2000’
s XTRMNTR.

Pickering’s role in** Sneaker Pimps **is rooted in a lifelong friendship with founding
member **Liam Howe **and **Chris Corner**, who had also taught Pickering to play
his first song on acoustic guitar. Having written and worked with Howe and Corner
on various projects throughout their teens, he became Sneaker Pimps’ lyricist shortly
after they recruited **Kelli Dayton** for the debut record** **[**‘Becoming X’**](https://open.spotify.com/album/74nAYi5aVDBdb5jGx8OM7s).

![The Noise Who Runs "Beautiful Perhaps"](https://i0.wp.com/redirect.haulix.com/
1KKtTURFHg6fKsuaJgwcdklAxLCm_Pk_nyQjCyTVIg0%3D/PromoAccessory_561042.jpg?w=1290&
ssl=1)

As of February 14, the ‘Beautiful Perhaps’ single is available via [**Bandcamp**](https://thenoisewhoruns.bandcamp.com/track/beautiful-perhaps)**,**
[**Spotify**](https://open.spotify.com/artist/1LRZbh7KDhJzKIuPaUJmud)**, **[**Apple Music**](https://music.apple.com/ca/artist/the-noise-who-runs/1515318356)****
and** **[**elsewhere**](https://distrokid.com/hyperfollow/thenoisewhoruns1/beautiful-perhaps).
The full ‘Preteretrospective’ album will be released on April 7.

**ALBUM CREDITS**
Written by Ian PickeringProduced by The Noise Who RunsRecorded,
engineered and produced by Claudio Spural (Mauco Records)Additional production, 
mixing and mastering by Colin Cameron at The Cell StudiosFelipe Goes – electric 
guitars and keyboardsIan Pickering – vocals, electric guitar and keyboardsArtist
photos by[ Théo Valenduc](http://www.theovalenduc.fr/)Other images created by Ian
Pickering with additional photography and video clips courtesy of [Dreamstime](http://www.dreamstime.com/)

**FOR FANS OF:** 
Sneaker Pimps, U.N.K.L.E., Ian Brown, Talking Heads, LCD Soundsystem,
Death In Vegas, Faithless, Moby, Nightmares on Wax

**Keep up with The Noise Who Runs**
[Bandcamp](https://thenoisewhoruns.bandcamp.com/)
| [Facebook](http://www.facebook.com/thenoisewhoruns) | [Instagram](http://www.instagram.com/thenoisewhoruns)
| [Twitter](http://twitter.com/thenoisewhoruns) | [Soundcloud](https://soundcloud.com/thenoisewhoruns)
| [YouTube](https://www.youtube.com/@thenoisewhoruns2291) | [Spotify](https://open.spotify.com/artist/1LRZbh7KDhJzKIuPaUJmud)
| [Apple Music](https://music.apple.com/ca/artist/the-noise-who-runs/1515318356)

**Keep up with Shameless Promotion PR**
[Website](http://www.shamelesspromotionpr.com/)
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