# THE NOISE WHO RUNS Preview Final Single ‘2poor2die’ Ahead Of ‘Preteretrospective’ LP out April 21 

- Link: https://www.nyrdcast.com/the-noise-who-runs-preview-final-single-2poor2die-ahead-of-preteretrospective-lp-out-april-21/
- Published: 2023-04-05T14:30:00-05:00
- Author: Eugene Tierney

### **UK-France duo THE NOISE WHO RUNS preview ‘2poor2die’ ahead of ‘Preteretrospective’ LP (out April 21). **

#### _**Enjoy 14 new tracks from Ian Pickering (Sneaker Pimps / Front Line Assembly)**_

“Beguiling… anthemic yet accessible, gothic, grand and graceful, delicately dance-
driven and dark, coiled and ornate, slow and seductive” ~ **Big Takeover Magazine**

“A poetic brutality in the lyrics that reflects our current climes with clinical
precision… the anthemic grace and stature of something by The Sisters of Mercy: 
it has an Arctic chill through which a lyrical, passionate heat radiates” ~ **Backseat
Mafia**

“The cult of popular personality that follows deceptive and narrow-minded fame campaigns,
the act of putting the dimmest star on the highest plinth has a new detractor” ~**
Sound Read Six**

“Rhythms stroll and guitars weave melodic webs within that ethereal electronic intimation.
Light and dark entangle… Struck a chord in an instant but it is over time that its
true splendour and prowess emerged and our pleasure and fascination escalated” ~**
Ringmaster Review**

![The Noise Who Runs](https://i0.wp.com/redirect.haulix.com/XCo4LX6PcFYLYdL2AnF8JKTRIDdBYYxGbmQ64M32AFw%
3D/PromoAccessory_916414.jpg?resize=400%2C242&ssl=1)

UK-France duo [**The Noise Who Runs**](http://www.facebook.com/thenoisewhoruns)****
will soon release their [**‘Preteretrospective’ album**](https://thenoisewhoruns.bandcamp.com/album/preteretrospective),
a 14-track offering from the mind of [**Ian Pickering**](https://thenoisewhoruns.com/)****(
of** Sneaker Pimps **and** **[**Front Line Assembly**](https://frontlineassembly.bandcamp.com/album/echoes?from=embed)).
Ahead of that, they share the final single[ **‘2poor2die’**](https://youtu.be/e0yHgo_5tZk),
addressing the growing inequality in society and the struggle of the unheard / unseen
decent people without voices and increasingly without hope.

The record’s spiritual centrepiece, ‘2poor2die’ is, at once, a celebration of ordinary
bravery in the face of the daily grind of routine and a condemnation of the eternal
ideology that sees working people as cannon fodder, only to be told “Shut up and
get on with it, nothing’s gonna change”. Call it a tribute to the folks who are 
barely considered worth considering.

Certainly, ‘2poor2die’ pulls no punches. Here loud, noisy guitars and pounding drums
and bass are set against a deceptively simple lyric, almost nursery rhyme-like in
its repeated refrain:
_Rip it up, strip it down, over againPack it up, wrap it up,
over againSick it up, spit it up, over againRip it up, tear it up, start it again

2poor2die

[⌊2poor2die⌉⌊2poor2die⌉
Watch this video on YouTube

This follows two remarkable singles from the album – the anthemic lead track** [‘Beautiful Perhaps’ ](https://www.nyrdcast.com/2023/02/the-noise-who-runs-releases-beautiful-perhaps/)**
and** [‘Takes a Long Cold Look and Then The Kitchen Sink’ ](https://www.nyrdcast.com/2023/03/the-noise-who-runs-takes-a-long-cold-look-and-then-the-kitchen-sink-grapples-with-corruption-generations-bitter-legacy/)**–
the impossible, illegitimate child of solo album-era **Syd Barrett **and immediately
post-**Talking Heads David Byrne**.

Ian Pickering (co-author of such Sneaker Pimps hits as **‘Spin Spin Sugar’, ‘6 Underground’**
and** ‘Tesko Suicide’**) wrote this material simultaneously to material for the 
latest [**Sneaker Pimps**](https://open.spotify.com/artist/1EJWNhiYbOyeUHbsS7Kp1P)
album. Formed four years ago upon relocating from Hartlepool, England to Lille, 
France, The Noise Who Runs is now a duo with Brazilian-French guitarist **Felipe
Goes**.

![The Noise Who Runs](https://i0.wp.com/redirect.haulix.com/c3RSML2NZGsRXU_JeO80nx0JqDHwuOmhrsoD8X46a1Q%
3D/PromoAccessory_183514.jpg?resize=400%2C383&ssl=1)

“Around three minutes into the video, we use a quote from Richard II, King of England,
following the Peasants’ Revolt around 1381, and it’s not difficult to understand
how clearly that remains the prevailing view of the establishment when it comes 
to the people and any hope that fairness is gonna somehow trickle down to us all
here at the bottom. And it’s a terrifying quote really. And that’s why we have The
Noise Who Runs, to challenge all that,” says** Ian Pickering**.

“You wretches detestable on land and sea: you who seek equality with lords are unworthy
to live. Give this message to your colleagues: rustics you were, and rustics you
are still; you will remain in bondage, not as before, but incomparably harsher. 
For as long as we live we will strive to suppress you, and your misery will be an
example in the eyes of posterity.”

A literal translation of_ ‘O bruit qui cour’_, a French phrase meaning ‘gossip’,
The Noise Who Runs was also the name of Pickering’s favourite restaurant, where 
the ideas for this project fell into place.

The Noise Who Runs’ is rooted in the shared principles and approach to making music
of punk/new wave and early hip-hop – both the mentality and the message. This brand
of indie-electronic rock is heavily shaped by the 1970’s experimental electronic
scene in Sheffield, the 1990’s guitar-house mix of the Manchester scene, Primal 
Scream’s guitar-electronic sound after 1997’s ‘Vanishing Point’, and 2000’s XTRMNTR.

‘2poor2die’ is out now via [**Bandcamp**](https://thenoisewhoruns.bandcamp.com/),
where ‘Preteretrospective’ can already be ordered. As of April 21, the full album
will be available across digital music platforms, including [**Spotify**](https://open.spotify.com/artist/1lrzbh7kdhjzkiupaujmud)
and [**Apple Music**](https://music.apple.com/ca/artist/the-noise-who-runs/1515318356).

![The Noise Who Runs](https://i0.wp.com/redirect.haulix.com/5bH6lr4D-vYp-D_CarpZxQgix61CNIcpaMmlttQsQhw%
3D/PromoAccessory_232485.jpg?resize=213%2C213&ssl=1)

**ALBUM CREDITS**
Written by Ian PickeringProduced by The Noise Who RunsRecorded,
engineered and produced by Claudio Spural (Mauco Records)Additional production, 
mixing and mastering by Colin Cameron at The Cell StudiosFelipe Goes – electric 
guitars and keyboardsIan Pickering – vocals, electric guitar and keyboardsArtist
photos by Théo ValenducOther images created by Ian Pickering with additional photography
and video clips courtesy of Dreamstime

**FOR FANS OF:** 
Ian Dury, Sneaker Pimps, U.N.K.L.E., Ian Brown, Talking Heads,
Radiohead, LCD Soundsystem, Death In Vegas, Faithless, Nightmares on Wax

**Keep up with The Noise Who Runs**
[Website](https://thenoisewhoruns.com/) | [Bandcamp](https://thenoisewhoruns.bandcamp.com/)
| [Facebook](http://www.facebook.com/thenoisewhoruns) | [Instagram](http://www.instagram.com/thenoisewhoruns)
| [Twitter](http://twitter.com/thenoisewhoruns) | [Soundcloud](https://soundcloud.com/thenoisewhoruns)
| [YouTube](https://www.youtube.com/@thenoisewhoruns2291) | [Spotify](https://open.spotify.com/artist/1lrzbh7kdhjzkiupaujmud)
| [Apple Music](https://music.apple.com/ca/artist/the-noise-who-runs/1515318356)

**Keep up with Shameless Promotion PR**
[Website](http://www.shamelesspromotionpr.com/)
| [Facebook](http://www.facebook.com/shamelesspromotionpr.) |[ Twitter](http://twitter.com/shamelesspr_)
| [Soundcloud](http://www.soundcloud.com/shameless-promotion) | [Instagram](http://www.instagram.com/shamelesspromotionpr.)
| [LinkedIn](https://www.linkedin.com/company/shamelesspromotionpr)

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