# RATINOFF channels neighborly anger in new song “Light Me Up”

- Link: https://www.nyrdcast.com/ratinoff-channels-neighborly-anger-in-new-song-light-me-up/
- Published: 2021-06-10T18:00:00-05:00
- Author: Eugene Tierney

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**RATINOFF** **Channels Anger Towards His Neighbors on New Single “Light Me Up”**

[Listen here](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=848e1e0646&e=615f2b8493)

**Video Premieres on [_Substream Magazine_](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=d665455200&e=615f2b8493)**

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/06b2cba3-
e386-d57b-30e8-a0d6c99dd9e8.jpg?w=1290&ssl=1)

**RATINOFF**
photo credit: Jen Rosenstein

**JUNE 10, 2021 (Los Angeles, CA) — **“’**Light Me Up**’ came out of frustration
and anger,” says the SoCal-based alt-rock **RATINOFF **(full name: Jay Ratinoff)
about his new single out tomorrow, **Friday, June 11th**.  “With everybody spending
a lot of time indoors and working and going to school from home, there were a few
instances where my neighbors at the time were complaining that my rehearsing during
the day was a distraction. It was starting to cause some trouble and that’s where
the inspiration for the song came from.”

The first single from his upcoming album _**LET IT OUT **_(due out Fall 2021 through**
CEN / The Orchard**), “Light Me Up” taps into the music that Ratinoff absorbed as
a child.  Inspired by the likes of Joy Division, The Cure and Depeche Mode, the 
propulsive track bottles up the “eff you” attitude he was directing at his neighbors
and infuses it with driving bass and drums, and sinewy synth and guitar lines that
highlight his rich baritone. “The song to me is almost like an Anthem of Liberation,”
he laughs.

Its accompanying video which premieres today _via _[**Substream Magazine**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=02e1f6a570&e=615f2b8493),
recalls the cut-and-paste filmmaking style that INXS (“Need You Tonight”) and Talking
Heads (“And She Was”) utilized for their iconic videos, a token of respect to these
influential songs. “The experience of filming the video was almost a blur,” he recalls.“
There was a lot of smoke and colors. It was almost like getting lost in a canvas.”

[⌊YouTube video thumbnail⌉⌊YouTube video thumbnail⌉
Watch this video on YouTube

**RATINOFF “Light Me Up”**

Once a budding Latin pop star with acting credits to his name, Ratinoff made waves
with a pair of explosive singles which amassed over half a million YouTube views,
but it wasn’t what he wanted to be. Feeding his musical hunger with late 80s and
90s alternative, he wrote _Let It Out _with his own head and heart in mind and created
the album he always dreamed of making.

Produced by Grammy-nominated producer **Wes Sharon** (_Parker Millsap, Turnpike 
Troubadours_), the album was recorded at Sharon’s Norman, OK studio over the 2020
holidays. Ratinoff elaborates, “The experience of working with Wes was amazing. 
That month I grew up as a musician and a songwriter.  I credit Wes for pushing me
to get the best out of me and helping me find my voice.”

“**Light Me Up**” will be released to DSPs tomorrow, **June 11th **_via_** CEN /
The Orchard **and will be available here: [https://orcd.co/o7wymdj](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=9f53b4bb7e&e=615f2b8493).**
Ratinoff**’s debut album _**Let It Out **_will be released Fall 2021.

[Website](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=24431eb074&e=615f2b8493)
[Facebook](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=e6fbfef180&e=615f2b8493)
[Instagram](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=8b6878dc16&e=615f2b8493)

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