# RARE HEARTS Signs With My Grito Industries

- Link: https://www.nyrdcast.com/rare-hearts-signs-with-my-grito-industries/
- Published: 2022-06-03T12:30:00-05:00
- Author: Eugene Tierney

**Rare Hearts (aka Mexican-American singer-songwriter Joe Rojas) Signs With My Grito
Industries**

**Releases New Music Video For Single “Good Times” Debut EP Coming Later This Year**

[**Stream The Video Here**](https://email.cloud.secureclick.net/c/6813?id=7275351.18156.1.aeee5955c22ad449e464874be2fd2eb7)

[**Stream The Track On DSPs**](https://email.cloud.secureclick.net/c/6813?id=7275351.18157.1.9847b3dafb7ed14da0efe53ac1a1ad7c)

_“The new alt-rock project from Mexican-American singer-songwriter Joe Rojas…(“Good
Times”) is a breakup song and a raging rocker to boot…the song offers catharsis 
in big guitars seemingly carved from the granite of the alt-rock ’90s.”_– _**[Buzzbands](https://email.cloud.secureclick.net/c/6813?id=7275351.18158.1.c514b95517ccca812ac55c624577e750)**_

**Rare Hearts** is Joe Rojas (he/him), a Los Angeles-based, Mexican-American, singer,
songwriter, and guitarist. Today, he announces the signing to LA based label **My
Grito Industries** to release his upcoming debut EP. To accompany the signing, Rojas
has released the music video for the first single off the new EP, a track called**“
Good Times”**, which [Buzzbands](https://email.cloud.secureclick.net/c/6813?id=7275351.18159.1.4197b7073d017f99c5e425d14c46856b)
describes as, _“offer(ing) catharsis in big guitars seemingly carved from the granite
of the alt-rock ’90s.”_

**Stream on DSPs:** [https://ffm.to/q8jx7dy](https://email.cloud.secureclick.net/c/6813?id=7275351.18161.1.dc3160ee73a0adf9eac4df39b1389258)

**Stream the video here:** [https://youtu.be/itMgyRD4qcM](https://email.cloud.secureclick.net/c/6813?id=7275351.18160.1.aea32b41714b04c7761295368199b13a)

Rare Hearts - "Good Times" (Official Music Video)

[⌊Rare Hearts - "Good Times" (Official Music Video)⌉⌊Rare Hearts - "
Good Times" (Official Music Video)⌉
Watch this video on YouTube

The pandemic caused a lot of heartache including 2020 accumulating the most breakups
nationally and internationally compared to the last three years according to Dating.
com. Sixty-seven percent of users reported a breakup in 2020 compared to 34 percent
from the prior year. Whether it’s during a global pandemic or not, breakups are 
difficult and often result in intense grief and anger that feels never-ending. Rojas
sings of a different way to heal heartbreak in “Good Times.”

![DSC00953](https://i0.wp.com/cascade.madmimi.com/promotion_images/3202/0360/original/
DSC00953.jpg?resize=388%2C259&ssl=1)

_Photo: Jay Braley_

_“A powerful way for getting over a breakup is to reminisce those good times that
you had because there are more to come,”_ said Rojas. _“It’s easy to fall into the
perception of, ‘Oh this is treacherous, and I’m never going to have that again,’
but it’s the opposite. That’s always helped me get over the hurt from breakups instead
of ignoring all of that shit that is hard to deal with.”_

In all parts of his life, he takes something that is negative and flips it into 
a positive. This self-care practice began from necessity. Growing up around gangs,
Rojas had to learn to be resilient through all the loss, abuse, and depression he
experienced. He dedicates Rare Hearts to others who have struggled similarly and
encourages them to embrace their imperfect self.

Recorded during the pandemic with his producer Sam Sobo using Zoom, Audiomovers,
and socially distanced in-person sessions in Rojas’ backyard – his place is on the
same grounds as a recording studio.

Look for a new EP out later this year via My Grito Industries.

**[Instagram](https://email.cloud.secureclick.net/c/6813?id=7275351.18164.1.3a60e0822317d357a3010a23ea5e25c3)
| [Facebook](https://email.cloud.secureclick.net/c/6813?id=7275351.18165.1.5d0cc7bdf63adaa117493a2a153582a4)
| [Twitter](https://email.cloud.secureclick.net/c/6813?id=7275351.18166.1.4137f4d9613b9527e8f429aad3f97142)
| [Tik Tok](https://email.cloud.secureclick.net/c/6813?id=7275351.18167.1.4f67cfefe9a88bc322dadbb28a4961cd)**

![195268910 302649258250781 5280286762334800444 n](https://i0.wp.com/cascade.madmimi.
com/promotion_images/3127/7324/original/195268910_302649258250781_5280286762334800444_n.
jpeg?resize=285%2C285&ssl=1)

[My Grito Industries](https://email.cloud.secureclick.net/c/6813?id=7275351.18168.1.960a4b96dc6f05054f4b2d3af749b24d)

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