# PENNIES BY THE POUND Present Synth-Laden Indie-Pop ‘The End Times’ Single

- Link: https://www.nyrdcast.com/pennies-by-the-pound-present-synth-laden-indie-pop-the-end-times-single/
- Published: 2022-12-01T15:00:00-06:00
- Author: Eugene Tierney

**Pennies by the Pound present synth-laden indie-pop ‘The End Times’ single**

_“One of Finland’s best kept secrets… quite chameleonic. Best known for their British
prog-rock stylings, the quartet try a new size on in this current single – synthpop…
truly of the 80s, only with a vocal timbre and passion of Marillion”_ ~ **The Spill
Magazine**

_“Big and extravagant…. this is brilliant music for here and now, wherever that 
may be” _~ **Big Takeover Magazine**

_“A trippy ride… Loads of flair and professionalism from the band” _~ **Amplify 
Music Magazine**

_“Indeed a wonderful affair… Pennies By the Pound should be on everyone’s radar 
as a band to watch in future”_ ~ **The Record Stache**

![](https://i0.wp.com/redirect.haulix.com/0gAis0ZpdfziG_ENafLZ0qY7m5UR38bdSl4QvHZIITU%
3D/PromoAccessory_111998.jpg?resize=533%2C313&ssl=1)

Finnish indie outfit [**Pennies By The Pound**](https://www.facebook.com/penniesbythepound)****
are back with their new invigorating single** **[**‘The End Times’**](https://youtu.be/OEB-mXavV1g),
the second single from their upcoming concept album **‘Nothingside’**, out in early
2023 via the **Lilith label**.

Relative to the first single[** ‘Burning Wish’**](https://youtu.be/LL61TCoOC7I),
which was beautiful expression of optimism and adventure channeled through a fantastic
prism of British progressive rock, this synth-laced track explores the opposite 
end of the spectrum of emotions conveyed on this sophomore album.

Pulsing with the rhythms and sounds of the neon-lit eighties, ‘The End Times’ takes
the listener on a ride through the turbulent times we (as well as the protagonists
of the story) are experiencing at present, keeping sight of the light at the end
of the tunnel – even if it is an oncoming train.

“This song is something completely different than anything we’ve ever done before,
almost alien to us in many ways. Most of the credit for that goes to our producer
Mr. Eskolin, who was instrumental in making this song happen in the first place,”
says frontman **Johannes Susitaival**.

Pennies by the Pound - The End Times

[⌊Pennies by the Pound - The End Times⌉⌊Pennies by the Pound - The End Times⌉
Watch
this video on YouTube

“If I’ve mentioned before about the influence of all sorts of 80s records on this
album as a whole, this is definitely the climax of all that. If you check out the
video, you’ll especially know what I mean. The subject matter of the album as a 
whole is a bit heavy, so we tried to bring out some light-hearted fun for a change!”

![](https://i0.wp.com/redirect.haulix.com/dkxv00Ta87GW1D5Z0rDOrkGtFw5sHJ17qI08owaUCto%
3D/PromoAccessory_077030.jpg?resize=357%2C238&ssl=1)

As with previous releases, the Helsinki-based band worked with **Ride **frontman****
[**Mark Gardener**](https://twitter.com/MarkGardener), who mastered the track at
his [**OX4 Sound Studio**](https://www.ox4sound.co.uk/) in Oxford, and top national
producer **Rauli ‘Rake’ Eskolin**, who has had over a dozen No.1 records in Finland
to his name in the past 20 years.

Pennies by the Pound was formed by Johannes Susitaival and **Vesa Ranta **around
2017, with the lineup expanded in the next few years by first **Tomi Laaksonen **
and then **Alexander Meaney**, both musicians from previous related projects. Having
written for a variety of bands, Johannes began exploring his passion for alternative
and progressive rock, which led to Pennies’ self-produced[ **‘Bloodshed and the Blinding Sunlight’ EP**](https://penniesbythepound.bandcamp.com/)
in 2018, followed by their debut album [**‘Heat Death of the Universe’**](https://penniesbythepound.bandcamp.com/)
in 2020. This new release takes them to yet another realm beyond that.

As of December 9, ‘The End Times’ will be released across [digital stores and streaming platforms](https://penniesbythepound.lnk.to/theendtimes),
including [**Apple Music**](https://music.apple.com/us/artist/pennies-by-the-pound/1330333600)**,**
[**Spotify**](https://open.spotify.com/artist/0Hbaw0aHEmn2i83DSYyKGi)** **and [**Bandcamp**](https://penniesbythepound.bandcamp.com/),
where you can also pre-order the full album directly from the band.

![](https://i0.wp.com/redirect.haulix.com/ZP8uboGt7AaEp_RdhRQ3NIvWm1nn3B68Cqm-9hNFqnw%
3D/PromoAccessory_860024.jpg?w=1290&ssl=1)

**CREDITS**
Music by Johannes Susitaival and Rauli EskolinLyrics by Johannes SusitaivalArranged
by Pennies By The Pound and Rauli EskolinJohannes Susitaival – vocals, guitar, keyboardsVesa
Ranta – lead guitarTomi Laaksonen – bassAlexander Meaney – guitarRauli Eskolin –
programming, keyboards, guitarProduced, recorded and mixed by Rauli EskolinMastered
by Mark Gardener at OX4 Sound

**VIDEO CREDITS**
Directed by Martin Brown with Pennies By The PoundEdited by Martin
BrownCameras by Martin Brown and Sam GurungPost-production by Sam GurungWith assistance
from Jayson Rohde‘The End Times’ ISRC FI-LLH-22-00010‘Burning Wish’ ISRC FI-LLH-
22-00002

**Keep up with Pennies By The Pound**
[Facebook](https://www.facebook.com/penniesbythepound)
| [Bandcamp](https://penniesbythepound.bandcamp.com/) | [Instagram](https://instagram.com/penniesbythepound)
| [Twitter](https://twitter.com/PBTP_Band) | [Soundcloud](https://soundcloud.com/j-sus-1)
| [YouTube](https://www.youtube.com/@osuuskuntalilith185) | [Apple Music](https://music.apple.com/us/artist/pennies-by-the-pound/1330333600)
| [Spotify](https://open.spotify.com/artist/0Hbaw0aHEmn2i83DSYyKGi)

**Keep up with Mark Gardener / OX4 Sound**
[Website](https://www.ox4sound.co.uk/)
| [Facebook](https://www.facebook.com/ox4sound) | [Bandcamp](https://markgardener.bandcamp.com/)
| [Soundcloud](https://soundcloud.com/ox-4-sound) | [OX4Sound Twitter](https://twitter.com/OX4Sound)
| [Mark Gardener Twitter](https://twitter.com/MarkGardener) | [Instagram](https://www.instagram.com/ox4sound)
| [YouTube](https://www.youtube.com/channel/UCFFgoaqoGlLaRjvfNf-vUoQ)

**Keep up with Shameless Promotion PR**
[Website](http://www.shamelesspromotionpr.com/)
| [Facebook](http://www.facebook.com/shamelesspromotionpr) | [Twitter ](http://twitter.com/shamelesspr_)
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