# Minor League Baseball Names Soñadores de Hillsboro (Hillsboro Hops) Winner of Copa de la Diversión in 2022

- Link: https://www.nyrdcast.com/minor-league-baseball-names-sonadores-de-hillsboro-hillsboro-hops-winner-of-copa-de-la-diversion-in-2022/
- Published: 2022-12-05T14:30:00-06:00
- Author: Eugene Tierney

**Minor League Baseball Names Soñadores de Hillsboro (Hillsboro Hops)** **Winner
of Copa de la Diversión in 2022**

_Nationwide honors Soñadores with $5,000 donation_

**SAN DIEGO, Dec. 5, 2022 —** Minor League Baseball (“MiLB”) announced the Soñadores
de Hillsboro were selected as the 2022 winner of MiLB’s season-long event series,
Copa de la Diversión™.

The award, presented by Nationwide, was announced during the Baseball Winter Meetings
Opening Night Reception in San Diego. As a proud partner of Copa de la Diversión,
Nationwide surprised Hillsboro with a $5,000 donation to further amplify initiatives
in its community. As the Official Insurance Partner of Minor League Baseball and
Copa de la Diversión since 2020, Nationwide has reinforced its commitment through
this new annual donation to the winner.

The cornerstone of MiLB’s Latino fan engagement initiative, Copa de la Diversión(“
Copa”) established an innovative new platform authentically connecting MiLB teams
with their diverse communities, embracing the culture and values that resonate most
with U.S. Latinos nationwide. A total of 85 MiLB teams participated in Copa in 2022–
the largest number of participating teams in the program’s five seasons.

The Soñadores (which translates to “Dreamers”) saw a 20.7% increase in attendance
over non-Soñadores games throughout the season. Hillsboro also collaborated with
the Latino Business Advisory Council of the Washington County Chamber to host the
Latino Cultural Festival in June, bringing more than 9,000 people to the ballpark
and included more than one hundred Latino business, featured several Latino artists,
a quinceañera fashion show, and futsal tournament on the field. In July, Hillsboro
played host to the first-ever Mariachi Festival, drawing more than 3,000 attendees
to Ron Tonkin Field in suburban Portland, Oregon.

Additionally, the Soñadores became heavily involved in its local Latino community
by:

 * Providing more than $14,300 in college scholarships for first-generation Latino
   college students;
 * Developing new relationships and partnerships with several local Latino community
   organizations;
 * Forming partnerships with Bustos Media, a local Spanish media outlet, and Unitus
   Community Credit Union.

“There are so many great teams that pour their hearts into this program, and winning
this award is a testament to our staff and how much pride they have and the effort
they put into the Soñadores activation within our community,” said Hillsboro President**
K.L. Wombacher**. “Our staff is very genuine and believes in this program and they
care about the community which has led to our success. We also appreciate the generous
donation from Nationwide and will put it to good use in our 2023 efforts.”

In 2023, the Soñadores plan on unveiling a new community-centric alebrije (spirit
animal) mascot and bobblehead, with a name-the-mascot contest taking place in schools
throughout the Hillsboro area.

“Congratulations to the Soñadores de Hillsboro for demonstrating best-in-class engagement
at the ballpark and within the Latino community,” said Jim McCoy, associate vice
president of Sports Marketing for Nationwide. “Nationwide is pleased to honor their
efforts with a $5,000 donation to further their impact in Hillsboro’s Hispanic community.
We look forward to supporting Copa’s continued growth around the league next season.”

“All 85 Copa participating teams did a wonderful job connecting with their local
Latino fan bases, but the way Hillsboro amplified its commitment, involvement, and
engagement within their local community differentiated itself from other great and
authentic activations throughout MiLB’s national footprint,” said **Kurt Hunzeker**,
Major League Baseball’s Vice President of Minor League Business Operations. “The
Soñadores and the entire Hillsboro community should be congratulated on a job well
done.”

Copa’s other finalists for the 2022 season included the Mariachis de Nuevo México(
Albuquerque Isotopes), Manzanas Luchadoras de Fuerte Wayne (Fort Wayne TinCaps),
Round Rock Chupacabras (Round Rock Express), San Jose Churros (San Jose Giants),
and Zorros de Somerset (Somerset Patriots).

**###**

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