# MiLB Honors 2025 Golden Bobblehead Award Winners

- Link: https://www.nyrdcast.com/milb-honors-2025-golden-bobblehead-award-winners/
- Published: 2025-10-09T10:00:00-05:00
- Author: Eugene Tierney

## **Minor League Baseball (MiLB) Honors 2025 Golden Bobblehead Award Winners**

#### **Awards honor top promotional efforts of 2025 season**

[⌊MiLB Press Release⌉⌊MiLB Press Release⌉[

Oct. 6, 2025 — Minor League Baseball (MiLB) announced today the winners of the 2025
Golden Bobblehead Awards for top promotional activities and events in five categories.

**BEST PROMOTION OR EVENT – Winston-Salem Dash, Prom Wasn’t Built In A Day**

What started as a crisis turned into one of the most memorable theme nights in Minor
League Baseball in 2025 as 36 hours before the Rome Emperors’ Opening Day, a pipe
burst at AdventHealth Stadium in Rome, forcing the club to move the series to the
home of their opponent, the Winston-Salem Dash.

But there was a problem. Truist Stadium was booked to serve as the host of a local
high school’s prom on Opening Night.

After consulting with the school’s administration, the decision was made to host
both events simultaneously, with the ballpark serving as the backdrop for the first-
ever prom held during a MiLB game.

A red-carpet entrance welcomed baseball fans and prom participants in gowns and 
tuxes. There were prom arches, corsages, and a live DJ to set the scene. Players
shared their prom photos on the video board and the evening ended with the Prom 
King and Queen being crowned on the field.

Students in attendance didn’t just dance, they cheered, caught T-shirts tossed into
their prom, and celebrated alongside professional baseball players. After the game,
Dash players signed autographs, handed out team-signed jerseys, and made the students’
night unforgettable. Social media coverage of players in uniform mingling with promgoers
in tuxedoes and gowns gained national attention.

Behind the scenes, the effort and collaboration between the Dash and Emperors staff
was simply remarkable, as while Dash staff balanced multiple private events that
were scheduled for an expected day off from baseball, the Emperors’ staff stepped
in to help prepare the stadium and even helped run the team store.

What could have been a logistical nightmare became a showcase of what MiLB does 
best, creating unforgettable memories.

**BEST NON-GAMEDAY/COMMUNITY EVENT – Nashville Sounds, Kids Dental Day**

The Nashville Sounds believe their ballpark should be more than a place to watch
baseball. It should be a place where the community comes together to make a real
difference, and on July 11, that’s exactly what happened during the 4th Annual Kids
Dental Day.

With the help of Delta Dental of Tennessee and cityCURRENT, the Sounds transformed
First Horizon Park into a place of hope and care for 250 children from 11 local 
summer camps and youth organizations. For many of the kids, routine dental visits
or even owning a pair of shoes that fit is out of reach. Previous attendees have
been spotted wearing shoes two sizes too small and others who had never once been
to the dentist. On Kids Dental Day, volunteers held their hands through their very
first checkups and celebrated with them as they selected brand-new shoes to proudly
call their own.

The Sounds’ goal for the event was to help every child leave feeling seen, valued,
and ready to start the school year healthy, confident, and full of possibility. 
Once they had completed the exams and had been fitted for shoes, the kids had the
opportunity to learn hands-only CPR from the American Heart Association. At the 
end of the day, they received a drawstring bag filled with a coloring book, toothbrush,
and snacks, as well as a free book of their choice from Book’em Book Bus.

Thanks to Kids Dental Day, over 250 kids went back to school with a bright smile,
new shoes, and a newfound confidence in themselves to start the school year.

**BEST TICKET SALES AND SERVICE CAMPAIGN – Reno Aces, Aceball All-Access Pass**

The Reno Aces set out to create a ticketing solution that would drive early-season
revenue, increase fan engagement (and attendance) and deliver unmatched value for
fans. The result was the Aceball All-Access Pass, an innovative ticket package granting
fans entry to all 75 home games at Greater Nevada Field for just $99.

The club publicized the deal through social media campaigns, targeted email outreach
and through local media partnerships to amplify awareness of the one-day offer. 
In the end, over 550 passes were sold, meaning those fans would spend just $1.32
per game, removing the financial barrier of becoming a season-ticket holder for 
many fans.

An additional benefit for the club was the incremental revenues generated through
concessions, merchandise and parking, making the Aceball All-Access Pass a huge 
success on multiple fronts of the Aces’ operation.

**BEST LOCAL PARTNER ACTIVATION – Lansing Lugnuts, Lugnuts Conservation Carnival**

The Lansing Lugnuts partnered with numerous conservation organizations to host a
Conservation Carnival at Jackson® FieldTM. The one-of-a-kind event celebrated native
plants, pollinators, and conservation education—while delivering the joy and fun
of a traditional carnival atmosphere to the 3,412 fans in attendance that day.

The event seamlessly blended baseball, sustainability, and community connection.
More than just a ballgame, it became a festival of learning and play where fans 
left with new knowledge, better habits, and even native plants to bring home. The
night featured an interactive classroom, where fans engaged with real-world sustainability
topics through games and experiences.

Fans were provided with a tangible takeaway, native wildflowers, to plant at home,
building biodiversity in their own backyards. Additionally, mascot appearances from
Smokey Bear and Wade Water Drop, creating unforgettable “celebrity” moments for 
kids.

**BEST NEW MERCHANDISE PROMOTION – El Paso Chihuahuas – El Paso Bootmakers Theme
Night Collection**

The El Paso Chihuahuas’ “Bootmakers” theme night collection, presented by Lucchese,
was more than a promotional event. It celebrated local culture, craftsmanship, and
community pride while delivering exceptional business results and lasting brand 
impact.

Partnering with Lucchese, one of the world’s most iconic bootmakers with deep El
Paso roots, the Chihuahuas created an experience that authentically highlighted 
the city’s heritage while engaging fans in multiple ways. Lucchese has been handcrafting
boots in El Paso for over four decades, with many artisans calling the city home
for generations. Their globally recognized craftsmanship is rooted in El Paso, making
them the perfect partner for a theme night collection that honored local artisans,
celebrated Western tradition, and resonated with the community.

Merchandise sales reflected the strength of the promotion, with 2,798 units of Bootmakers
apparel being sold, generating a six-figure boost to revenues. Fans also embraced
the belt buckles offered as a ticket add-on featuring the Bootmakers logos, which
resonated deeply with the El Paso community. The campaign’s success helped the Chihuahuas
rank number one in MiLB’s Top-Selling Clubs and number one in Theme Night Collection(
TNC) sales from January through June 2025. The theme night collection delivered 
an unforgettable atmosphere at Southwest University Park as Lucchese bootmakers 
were honored on the field, connecting fans to the skilled artisans whose craft has
shaped El Paso’s identity and economy.

To extend the fan experience beyond merchandise, the Chihuahuas’ food and beverage
team created innovative, themed offerings, as a bootmug giveaway became an instant
hit. Fans also enjoyed promotions like the “Root Boot Float,” a root beer float 
served in the bootmug, as well as discounted beer with boot fill-ups and discounted
sodas served in the boots. These activations were playful, creative, and immersive,
reinforcing the theme while encouraging in-stadium participation.

The impact of Bootmakers Night extended beyond the ballpark as the club auctioned
off game-worn Bootmakers jerseys following the final Bootmakers game, raising $7,830
for USO El Paso. This charitable component added another layer of meaning and demonstrated
the team’s commitment to giving back.

**##**

**About Minor League Baseball**

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classification levels (Single-A, High-A, Double-A and Triple-A) that are affiliated
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future stars and experience the affordable family-friendly entertainment that has
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