# LA Rapper $ATORI ZOOM Evades Death’s Grip In New “TYSON” Video

- Link: https://www.nyrdcast.com/la-rapper-atori-zoom-evades-deaths-grip-in-new-tyson-video/
- Published: 2022-09-14T14:30:00-05:00
- Author: Eugene Tierney

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/97b13bee-
3fc9-3059-247b-7b5271bef736.jpg?w=1290&ssl=1)

“$atori Zoom introduces us to a sound that is original to them with phonk/drifting
production. $atori has benefited from the genre’s growth after embracing the style
years ago.” – **ELEVATOR **

“Swirling samples and heart pounding vocals highlight $atori Zoom as he continues
to be an artist quickly becoming unstoppable” – **Ghettoblaster **

“We are looking forward to seeing what $atori Zoom has been cooking up over the 
past year.” – **Lyrical Lemonade **

**$ATORI ZOOM
Evades Death’s Grip In New “TYSON” Video

**Latest Album [_ATTICA!_](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=a57d5ab129&e=615f2b8493)
Out Now**

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/11e9e61f-
1683-14b7-de34-3e9032a0b90a.jpg?resize=245%2C245&ssl=1)

**$ATORI ZOOM**

**SEPTEMBER 14, 2022 (LOS ANGELES, CA) — **Dark, foreboding, late night shots in
a bathroom as a hooded Grim Reaper suddenly appears in the mirror, kicking off an
intense race with Death by El Camino. While the song raps about letting loose, having
fun, and indulging in lustful fantasies, the brand new music video for “**TYSON**”
by LA rapper** $ATORI ZOOM** ($Z) ~  ~ on the other hand, subverts expectations 
and unravels into death-defying pièce de résistance. Releasing officially today,
the new “TYSON” visual follows the single’s release earlier this summer destined
for the brand new project from $Z to be announced at a later time. “Shooting the
video was a vivid experience since it was the first time I got behind the wheel 
of an old El Camino, it was really fun to drive,” says $Z. “I definitely wanted 
to make something conceptual instead of the average performance scenes. I love how
it all turned out.”

He continues, “‘TYSON’ is a return to form for me musically. I really went back 
to my roots on this one. There was a lot of energy in the room when we were making
it. I knew this wasn’t just a club banger but one with some knockout power behind
it. Overall, I just wanted to make a fun song with some aggressive undertones.” 

$atori Zoom - TYSON [Official Music Video]

[⌊$atori Zoom - TYSON [Official Music Video]⌉⌊$atori Zoom - TYSON [Official Music
Video]⌉
Watch this video on YouTube

**$ATORI ZOOM – “TYSON”**

Ever since his debut in 2017, $Z has expertly combined club and house beats, aggressive,
bass boosted 2010s esque soundcloud tracks, and phonk and to create some of the 
catchiest, wildest rap that one can listen to. The perfect distillation of his style
can be found on his latest record, early 2022’s ATTICA!, which encapsulates the 
hypnotic allure of $Z’s core-shaking beats and unapologetic lyricism. In addition,
ATTICA! features an intro from Memphis rap legend **DJ Paul** (Three 6 Mafia), reciting
one of Muhammad Ali’s poems about the Attica prison riot.

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/4319b341-
ebcb-6540-b072-c1111c2baa50.jpg?w=1290&ssl=1)

**$ATORI ZOOM**

“In creating _ATTICA!,_ I wanted to create a genre defining moment for Phonk. Its
roots are primarily based in Memphis with Three 6 Mafia. Artists and producers would
grab samples from their work, fuse them with cowbells, and the rest would write 
itself,” explains $Z. “What I wanted to do was grab the most notable, popular, and
influential producers of the genre and collaborate with them all, stitching all 
these tracks into a full length LP.”

“In the midst of sharing snippets of my work on my social media platforms, it wasn’t
long before DJ Paul noticed what I was doing and reached out to me to show his support,”
he says. “At the same time, I was deep in thought about what could tie this album
all together under one big pretty bow. I soon reached an epiphany. ATTICA! would
not be complete without the sealed stamp of approval and cosign from one of the 
genre’s pioneering artists, DJ Paul. I asked him if he’d be open to the idea of 
reciting one of Muhammad Ali’s poems about the Attica prison riots as an intro to
the album. He was more than happy to contribute to the project. And that’s really
how it all came about.”  

$atori Zoom x AVGOTDRIP - YAKUZA [Official Lyric Video]

[⌊$atori Zoom x AVGOTDRIP - YAKUZA [Official Lyric Video]⌉⌊$atori Zoom x AVGOTDRIP-
YAKUZA [Official Lyric Video]⌉
Watch this video on YouTube

**$ATORI ZOOM x AVGOTDRIP – “YAKUZA”**

From behind the bandana swept carefully under his signature L.A. cap, $atori Zoom
is shrouded in the mystery and intrigue that comes with an artist on a rapid rise.
As you peel back the layers on the West Coast hitmaker, it becomes apparent that
you have unearthed a hidden gem treasured by his cult-like following. While this
ethos serves as the foundation of his work, he hardly confines his imagination to
a singular style. By approaching his art from a state of catharsis, his sound becomes
as colorful as his daily range of emotions. While music began as a hobby for $atori
Zoom in 2017, it escalated into his life’s calling in just a few short years.

The new music video for “**TYSON**” by **$atori Zoom** is out now. $atori Zoom’s
latest record **_ATTICA!_** can be found [on all DSPs](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=481189ff0b&e=615f2b8493).
More music from $atori Zoom will be announced in the near future.

**[Website](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=2ef8bb48e2&e=615f2b8493)
| [Twitter](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=6c928806e8&e=615f2b8493)
| [YouTube](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=dab470ce29&e=615f2b8493)
| [Instagram](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=6348fbb7a9&e=615f2b8493)**

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