# LA Rapper $ATORI ZOOM Embraces The Chaos With HA!

- Link: https://www.nyrdcast.com/la-rapper-atori-zoom-embraces-the-chaos-with-ha/
- Published: 2022-09-30T15:00:00-05:00
- Author: Eugene Tierney

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/97b13bee-
3fc9-3059-247b-7b5271bef736.jpg?w=1290&ssl=1)

“$atori Zoom introduces us to a sound that is original to them with phonk/drifting
production. $atori has benefited from the genre’s growth after embracing the style
years ago.” –** [ELEVATOR ](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=d138bc7308&e=615f2b8493)**

“Swirling samples and heart pounding vocals highlight $atori Zoom as he continues
to be an artist quickly becoming unstoppable” –** [Ghettoblaster ](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=aae951ee41&e=615f2b8493)**

“We are looking forward to seeing what $atori Zoom has been cooking up.” – **[Lyrical Lemonade](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=d8c4c81bf6&e=615f2b8493)**

**$ATORI ZOOM
EMBRACES THE CHAOS ON NEW SINGLE“HA!” w/NORTMIRAGE”

**[_ATTICA!_](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=a005b27590&e=615f2b8493)
and “[TYSON](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=a934edd464&e=615f2b8493)”
Out Now **

**More Music Releasing In 2023**

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/11e9e61f-
1683-14b7-de34-3e9032a0b90a.jpg?w=1290&ssl=1)

**$ATORI ZOOM**

**SEPTEMBER 30, 2022 (LOS ANGELES, CA) —  **Following the release of his bombastic
full-length record [**_ATTICA!_**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=7133e6be53&e=615f2b8493)
earlier this year, as well as his frenetic music video for “**[TYSON](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=b97cef72c8&e=615f2b8493)**,”
LA rapper **$ATORI ZOOM** (**$Z**) is back again with even more new music; this 
time with “**HA!**,” produced by **[NORTMIRAGE](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=92c3889f3d&e=615f2b8493)**.
Z combines club and house beats, aggressive lyrics, bass-boosted 2010s-esque soundcloud
tracks, and phonk (“Its roots are primarily based in Memphis with Three 6 Mafia.
Artists and producers would grab samples from their work, fuse them with cowbells,
and the rest would write itself,” explains $Z) and to create some of the catchiest,
wildest rap out there. “HA! w/NORTMIRAGE” is a perfect distillation of his sound
and fleshes it out even further with tempo changes and clean vocals.2022 has absolutely
been the year that $Z established himself as a voice to pay attention to, earning
coverage in **[The Source](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=3d0d239dd1&e=615f2b8493)**,**
[Bong Mines Entertainment](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=b4e1c7f314&e=615f2b8493)**,**
[The Hype Magazine](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=28959f21eb&e=615f2b8493)**,
and** [Visual Alatelier 8](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=29d3d9ca0d&e=615f2b8493)**.

$atori Zoom x NORTMIRAGE - HA!

[⌊$atori Zoom x NORTMIRAGE - HA!⌉⌊$atori Zoom x NORTMIRAGE - HA!⌉
Watch this video
on YouTube

**$ATORI ZOOM – HA! w/NORTMIRAGE**

“‘I intentionally made ‘HA!’ as a way to appeal to both general audiences as well
as my diehard supporters,” explains $Z. “This record dives deeper into the phonk
genre beyond what I accomplished on ATTICA!. With phonk becoming more global/mainstream
by the day, I felt it was necessary to not only stay relevant in its origins, but
to help revolutionize it. There was a non-stop rush of inspiration that was palpable
not only in the room, but my lyrics as well.”  

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/4319b341-
ebcb-6540-b072-c1111c2baa50.jpg?w=1290&ssl=1)

**$ATORI ZOOM**

“I’m not afraid to experiment and go against the grain when it comes to each new
track,” continues $Z, describing how he continues to stretch himself creatively.“
I’ve shifted my energy toward creation and personal evolution as an artist and as
a person. I used to rely on numbers, competition, and validation. Now I purely rely
on what the next chapter in my story is and how it changes from the previous.”

His 2022 full length _ATTICA! _encapsulates the hypnotic allure of $Z’s core-shaking
beats and unapologetic lyricism. In addition, _ATTICA!_ features an intro from Memphis
rap legend **DJ Paul** (Three 6 Mafia), reciting one of Muhammad Ali’s poems about
the Attica prison riot.  

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/1ed36d59-
0a0b-1f66-a292-f7d144263216.jpg?w=1290&ssl=1)

**HA! w/NORTMIRAGE Artwork**

From behind the bandana swept carefully under his signature L.A. cap, $atori Zoom
is shrouded in the mystery and intrigue that comes with an artist on a rapid rise.
As you peel back the layers on the West Coast artist, it becomes apparent that you
have unearthed a hidden gem treasured by his cult-like following. While this ethos
serves as the foundation of his work, he hardly confines his imagination to a singular
style. By approaching his art from a state of catharsis, his sound becomes as colorful
as his daily range of emotions. While music began as a hobby for $atori Zoom in 
2017, it escalated into his life’s calling in just a few short years.

**“HA!” w/NORTIMAGE!**”  is out now. $atori Zoom’s latest record **_ATTICA!_** can
be found [on all DSPs](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=dc133249a2&e=615f2b8493).
More music from $atori Zoom will be announced in the near future.

$atori Zoom - TYSON [Official Music Video]

[⌊$atori Zoom - TYSON [Official Music Video]⌉⌊$atori Zoom - TYSON [Official Music
Video]⌉
Watch this video on YouTube

**$ATORI ZOOM – “TYSON”**

**[Website](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=82c5e6223e&e=615f2b8493)
| [Twitter](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=5a7a492aa3&e=615f2b8493)
| [YouTube](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=d2bf670665&e=615f2b8493)
| [Instagram](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=9d210f72a3&e=615f2b8493)**

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