# “Dark Pop Dame” SALT ASHES Releases Pulsating New Dance Single “Didn’t See It Coming”

- Link: https://www.nyrdcast.com/dark-pop-dame-salt-ashes-releases-pulsating-new-dance-single-didnt-see-it-coming/
- Published: 2022-08-05T12:00:00-05:00
- Author: Eugene Tierney

![](https://i0.wp.com/gallery.mailchimp.com/f67b4587af2b2ef9aa80ed984/images/6ef4e16f-
b940-4a75-96e5-3883a22be780.jpg?w=1290&ssl=1)

“_It takes true merit to punch through the alt-pop genre, a very crowded space where
artistry is very often immediately compromised into streaming and TikTok tropes,
so the effort of Salt Ashes aka Veiga Sanchez is felt that much more._” – **Ones
To Watch**

“_A pop star with immaculate self-governing credentials, equal parts charty and 
arty_.” – **The Guardian**

_“Salt Ashes is the dame of dark pop…” _– **Wonderland**

**UK’s “Dark Pop Dame” **
**SALT ASHES Pulsating New Dance Single “[Didn’t See It Coming](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=224287873a&e=615f2b8493)”

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/0c6fcbc5-
9357-adf4-6f8d-b75c0115c96e.jpg?w=1290&ssl=1)

**Salt Ashes “Didn’t See It Coming” Single Artwork**

**JULY 29, 2022 (London, UK)** — After the instant success of February’s “[**Body Says**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=b44b1fcb55&e=615f2b8493),”
London-based singer/songwriter **Salt Ashes **shares her latest radiant single, “
[**Didn’t See It Coming**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=75cdd56832&e=615f2b8493).”
Showcasing her expert approach towards marrying beautiful dreamlike vocal melodies
with huge electronic dance rhythms, Salt Ashes takes a new approach to the staple
love song, creating something more personal in every way. 

“Didn’t See It Coming” pushes and pulls throughout. With her signature sound of 
dark-rhythmically pulsing dance music at play, Salt Ashes lets loose with exhilarating
bass and drum kick-offs, while biting synths provide a breathtaking floor for her
airy floating vocals to dance across. As she explains further, “_‘Didn’t See It 
Coming’ is my f*cked up version of a love song. It’s how an unexpected love managed
to pull me away from a way of life I thought I wasn’t ready to leave until they 
slapped me in the face… metaphorically,  of course.” _

**“Didn’t See It Coming”
Listen/Share: 
[https://salt-ashes.lnk.to/DSIC](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=f2c3ab5ad1&e=615f2b8493)

Fusing together an array of influences like **Bjork**, **Depeche Mode** and **Change**
has seen Salt Ashes perfect her craft, creating introspective electronic/dance music
with a dark, disco-esque flair. Praise has come from far and wide for the artist
since her first release back in 2014, most notably by the likes of **The Guardian**,**
DIY**, **Wonderland**, **Billboard**, **MTV**, **Clash**, **Line of Best Fit** and**
NOISEY**.

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/abef77ce-
8260-b2a4-4eda-4606c1a95d04.jpg?w=1290&ssl=1)

**Salt Ashes**
Photo credit: **Theo Ahimana**

February’s release of “Body Says” from Salt Ashes late 2021 album _Killing My Mind
_soared all the way to a Top 5 position on the **Music Week Pop Club Charts**. Paired
with the dark-pop hit came a showstopping remix by dance producer **Manuel Riva**.
For “Didn’t See It Coming,” Salt Ashes collaborated with **Dimitri Tikovoi**, the
GRAMMY®-nominated record producer and DJ who has worked with some of music’s biggest
names from **Placebo**, **Charli XCX**, **Becky Hill**, **Blondie** and **Purple
Disco Machine**, to name a few. 

The London-based, Brighton-born singer Salt Ashes (a.k.a. **Veiga Sanchez**), burst
into the dance music scene with her first full self-titled debut album back in 2016,
produced by the late **Daniel Fridholm (**a.k.a.** Cruelty**), which quickly gained
popularity amongst music fans worldwide. She has toured with artists such as** Tove
Styrke**, **Say Lou Lou**, **Nimmo**, **Bright Light Bright Light**, ’80s pop sensation**
Tiffany** and most recently with **Goldfrapp** on their UK tour. Next on the list
for Salt Ashes comes her show at the **Notting Hill Arts Club **on the **August 
20th**. After the release of her second album at the end of 2021 and new music in
the works, it’s clear to see Salt Ashes is on the verge of becoming a household 
name.          

**Salt Ashes** new single “[**Didn’t See It Coming**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=61e2a699db&e=615f2b8493)”
is out today, **July 29**.    

**[Twitter](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=2e6c5d5dfe&e=615f2b8493)
| [Facebook](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=831c082ab7&e=615f2b8493)
| [Instagram](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=6d0142f450&e=615f2b8493)**

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