# Dancepunks DATAROCK Urge You Dance To Adversity To “DISCObedience”

- Link: https://www.nyrdcast.com/dancepunks-datarock-urge-you-dance-to-adversity-to-discobedience/
- Published: 2023-08-21T13:00:00-05:00
- Author: Eugene Tierney

“Countless bands hedge their music with heaps of irony (arguably vice versa in some
cases), but few buttress it with DATAROCK’s  technical prowess… they also sport 
some of the slickest dance production in the biz, not to mention their effortless
traversing between neurotic post-punk licks and coked-to-the-gills 1980s synth pop.”–**_
Pitchfork_**

“DATAROCK’s ears are in the past, while its mind — juggling admiration, mockery,
irony and commitment — is fully in the present.” – **_New York Times_**

### **Dancepunks**⏎ **DATAROCK**

[⌊Datarock⌉⌊Datarock⌉[

### **Urges To Dance In the Face of Adversity⏎ With New Single “DISCObedience”

#### **Releases Stunningly Colorful A.I.-Created Video**

**AUGUST 18, 2023 (Bergen, Norway) – **In these sometimes contentious and aggressively
divisive times, peaceful protests are needed to balance out the aggression. As a
homage to a political movement that started at the turn of the decade, Norwegian
dance punks **DATAROCK** offer their latest single “**DISCObedience**” as a worthy
anthem and gift to the [Extinction Rebellion](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=8c0b1ea7a7&e=615f2b8493)
phenomenon of the same name.

[⌊Datarock⌉⌊Datarock⌉[

**DATAROCK
credit: Aldea

Taken from their upcoming album _**Media Consumption Pyramid**_ (release date: **
September 29, 2023** _via_ **YAP Records**), “DISCObedience” is the third single
from the dance-happy record that takes the acid-washed MADchester beats of Happy
Mondays and Stone Roses and marries them with socially-conscious but celebratory
messages and positivity.

Mixed by 2x GRAMMY®-winning **Mark Rankin** (_Queens of the Stone Age_, _Iggy Pop,
Bloc Party, Adele_), the song features **Ketel Two** (a.k.a. Kjetil Traavik Møster),
long time DATAROCK member and acclaimed jazz saxophone maverick who has been touring
with everyone from Chick Correa and Pat Metheny to Röyksopp, Robyn, as well as his
own solo project MØSTER. On “DISCObedience,” Ketel Two takes inspiration from James
Chance’s signature style, but very much displaying his own unique style of improvisation—
for which he has a PHD in performing arts.

Centered around the global environmental movement whose aim is to orchestrate peaceful
protests against environmental collapse, DATAROCK zeroed in on the civil disobedience
events organized in city centers that takes the form of [massive](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=8988e0e6bc&e=615f2b8493)
[dance](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=57d019b453&e=615f2b8493)
[assemblies](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=86cbdf7ac1&e=615f2b8493).

“Hopefully one day, we’ll see one of these nonviolent, civic disobedience gatherings
dancing to the beat of their very own soundtrack,” frontman **Fredrik Saroea **yearns,
though he feels that their brand of ‘disco punk’ may be “a bit too aggressive, high
tempo and inspired by post-punk like Gang Of Four and No Wave artists like DNA and
James Chance and the Contortions for Extinction Rebellion’s dance routines and tutorials,”
he laughs. “What a clever and charming civic disobedience that riot police can’t
aggressively shut down, right?”

The accompanying A.I.-created video is a psychedelic mind trip that begins as amorphous
shapes and eyeballs that eventually coalesce into a time lapse of the mundanity 
and banality of office life and technology. It’s a wake up call to get up from the
stagnancy of work and enjoy life before life has passed you by. Created by acclaimed
Norwegian art institution [**Aldea**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=78fc5bc05d&e=615f2b8493)(
who also created their previous video “[Rabbit Hole](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=f258309753&e=615f2b8493)”),
the video for “DISCObedience” employs the creative side of A.I. to create beautifully
shifting and evolving images that portray the passage of time.

The art collaborators at Aldea explain, “We’ve utilized cutting-edge technology 
to produce a series of music videos, each distinctively crafted for four tracks 
from their new album…..in the world where A.I. meets creativity, these advanced 
models translate the core emotions and narratives of the music into compelling visual
experiences.”

DATAROCK — DISCObedience [official music video]

[⌊DATAROCK — DISCObedience [official music video]⌉⌊DATAROCK — DISCObedience [official
music video]⌉
Watch this video on YouTube

**DATAROCK – “DISCObedience” Official Music Video**

An energetic and masterful album that combines music and message, _Media Consumption
Pyramid_ finds DATAROCK in a beat-frenzy, mixing and matching Madchester’s acid 
disco, synthpop’s textural soundscapes, and New Wave’s pop-injected danceability.
From the call to vote in “**Tick Tock**,” to the baggy trousers-inspired “**Rabbit
Hole**” (which could feel comfortable at home on Happy Mondays’ epic _Pills ‘n’ 
Thrills and Bellyaches_), to the breakbeats of **“Metaverse,**” the album is a refreshing
and energizing splash of color in the current rather gray music world.

Formed in Bergen, Norway in 2000, DATAROCK made a huge splash across multiple media
in different formats. Their music was not only massively embraced by the dancepunk
community but also widely used across multiple platforms. Their breakthrough single“**
Computer Camp Love**” placed at #88 on Rolling Stone’s “**100 Best Songs of 2007**.”
Many of their singles including “**Fa-Fa-Fa**,” “**True Stories**,” and “**Give 
it Up**” were sync’ed across multiple platforms including commercials for Apple’s
Nano and Coca Cola, on videogames such as _The Sims 2: Free Time_ and _FIFA 09 _and
_10_, and on TV shows such as _Chuck, Jersey Shore,_ and _Yo Gabba Gabba_.

While easily recognized for their coordinated matching tracksuits (originally red,
but switched over to black in 2018), DATAROCK did not rely on a shtick for attention.
Instead, as All Music Guide lauds, “DATAROCK doesn’t use humor as a crutch but instead
as a coat rack, so to speak, to hang their excellent productions on… they appear
capable of spinning virtually any musical idea into gold.”

**DATAROCK** is guitarist/vocalist **Fredrik Saroea** (_Rock Steady Freddie_), bassists**
Ketil Mosnes **(_Ketel One_) & **Thomas Larssen** (_T-Man_), Casio-operator **Stig
Narve Brunstad** (_Stig The Mystical Casio Operator_), keyboardist/saxophonist **
Kjetil Møster** (_Ketel Two_), and drummers/percussionists **Øyvind Solheim** (_Ike
Andy_) and **Tarjei Strøm** (_LA Gear_).

_**Media Consumption Pyramid**_ was engineered by **Øyvind Solheim**, mixed by **
Steve Dub, **and mastered by **Mike Marsh** and will be released on **September 
29, 2023 **_via _**YAP Records. **“[**Rabbit**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=16fd50d932&e=615f2b8493)
[**Hole**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=365a1460c7&e=615f2b8493),”“**
[Heart Shaped Circle](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=06a5ef4d58&e=615f2b8493)**”
and “DISCObedience” are mixed by **Mark Rankin** and are available on all streaming
platforms now.

[⌊Datarock album cover⌉⌊Datarock album cover⌉[

**DATAROCK**_** **_**_Media Consumption Pyramid _
Album Artwork

**DATAROCK**_** **_**_Media Consumption Pyramid _

**Tracklist:**

1. “Armadillo Pt. II”
2. [“Heart Shaped Circle”](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=e9daaf0657&e=615f2b8493)
3. “Metaverse”4. “[Rabbit Hole](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=da9c83b4b7&e=615f2b8493)”
5. “[DISCObedience](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=eb4d71243b&e=615f2b8493)”
6. “Tick Tock”7. “Video Store”8. “Aeon Flux”9. “Digital Life”10. “Armadillo Pt. 
II”11. “[Double Vision](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=9fa0654996&e=615f2b8493)”(
Bonus Track)

**Social Media:**
[Twitter](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=248451e34f&e=615f2b8493)
| [Facebook](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=76d92d8fd1&e=615f2b8493)
| [Website](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=7778460ad5&e=615f2b8493)
| [Instagram](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=58f4c1845e&e=615f2b8493)
| [YouTube](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=4bde1e3dc5&e=615f2b8493)

[⌊Reybee⌉⌊Reybee⌉[

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