# Celebrated Retrowave Artist LAU weathers “The Storm”… New single out now!

- Link: https://www.nyrdcast.com/celebrated-retrowave-artist-lau-weathers-the-storm-new-single-out-now/
- Published: 2024-09-05T15:00:00-05:00
- Author: Eugene Tierney

“Behind every great artist is a great story and that couldn’t be more ‘True’ when
it comes to LAU. After years of driving the success of others, the time has come
for LAU to step into the limelight and prove that she belongs right alongside the
many artists she has helped make into modern superstars.” – **V13**

“Circumstance seems to repeat a formula that also worked for Believer: the tracks
are all hits” **– Marie Claire**

“Despite its danceable neon-lit front, LAU’s music has a deep background that invites
reflection” **– MIXMAG**

“LAU’s offering is a breath of fresh air” – **DJ Mag**

“Bittersweet, intimate and stunning” – **Prelude Press**

### **Celebrated Retrowave/Synthwave Artist⏎ LAU⏎ ⏎ Dedicates Her Latest Single “THE STORM”To Her Friends

#### **Third Album **_**DIGITAL DREAM**_**⏎ Out November 15th _via _Aztec Records

**SEPTEMBER 4, 2024 [Barcelona, SP] – **“It celebrates three decades of friendship,”
explains celebrated retrowave artist **LAU** (aka Laura Fares) about her anthemic
new single “**THE STORM**” which is available now. “No one knows me better than 
my friends. We have over 30 years of friendship and they are super important in 
my life. We’ve had ups and downs, but always stood by each other no matter what.”

Taken from her upcoming third album _**Digital Dream**_ due out **November 15, 2024**
on Aztec Records, “The Storm” is the third released single, following “**Laser Eyes**”
which Traxsource considers “a mega catchy track not to be missed this year” and “**
Drifting Away**,” which Mundane Magazine calls “a soon-to-be synthwave classic” 
that “captures all the soaring synth magic of the greats Giorgio Moroder and Ken
Laszlo and transports it to a retro-modern environment.”

“The Storm” was made in  collaboration with Columbus, OH’s renowned synthpop producer**
Brian Skeel**, with whom LAU has worked on previous albums. The mid-tempo nostalgic-
yet-uplifting song is an ode to friendship. The Barcelona-based singer wanted to
dedicate this song to her childhood friends, after a lifetime of memories, life 
experiences and adventures, and standing together in good and bad times. “It’s rare
and it’s beautiful to be still connected to them every day, even if we don’t live
in the same country,” the artist says. “This song is for them and for all the long-
lasting friendships out there.”

LAU - The Storm (Visualizer / Supercut Movies) [Pop Ballad - Retrowave]

[⌊LAU - The Storm (Visualizer / Supercut Movies) [Pop Ballad - Retrowave]⌉⌊LAU -
The Storm (Visualizer / Supercut Movies) [Pop Ballad - Retrowave]⌉
Watch this video
on YouTube

Tackling the ups and downs of love, attraction, heartache and friendship, _Digital
Dream_ covers a wide swath of emotional ground. “The album title _Digital Dream_
is an outlook on the hectic life we live in nowadays, led by social media,” LAU 
explains. “With that constant need to create content and be glued to our phones (
especially for artists), the struggle to be seen, and social media takes away from
our time to create music. It’s something we all have to do in this day and age as
independent artists.”

[⌊LAU⌉⌊LAU⌉[

**LAU (a.k.a. Laura Fares)**
Photo credit: Liz Evans

Assembling a transcontinental cast of producers including **AKRAS** (Finland), **
Brian Skeel** (USA), **The Lightning Kids** (UK), **Kraver & Elliot** (Netherlands/
Switzerland) and **Fulvio Colasanto** (Italy), _Digital Dream _follows the worldwide
success of her debut album _Believer_ (2021), which introduced LAU as not only a
formidable woman in music (she is the Creative Director at Aztec Records, a UK record
label she co-founded in 2010 which launched the careers of Bright Light Bright Light,
NINA, among others) but also an important musician in the synthwave/retrowave scene.
Her second album _Circumstance _(2022) reached #22 on the UK Apple Music Electronic
Album chart.

Her music has appeared on the _Victoria’s Secret_ winter ad campaign and in publications
such as Billboard, Rolling Stone, Mixmag, DJ Mag, Marie Claire, and many others.
That same year, LAU was selected as a Keychange artist from an EU talent development
program that promotes gender minorities in music. She’s also been nominated for 
the Spanish Independent Music Awards in 2021 and 2022 (Best Artist and Best Album)
and the BIME Equity Awards in 2022 (Best Song).

**LAU** is **Laura Fares. **_**Digital Dream**_** **will be released on **November
15, 2024** _via_ **Aztec Records.**  

**Social Media:**
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| [Bandcamp](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=d5280575a2&e=615f2b8493)
| [Twitter/X](https://x.com/lau_fares)

[⌊Reybee Inc⌉⌊Reybee Inc⌉[

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