# Cardinals And Anheuser-Busch Extend Longstanding Iconic Hometown Partnership Through 2030

- Link: https://www.nyrdcast.com/cardinals-and-anheuser-busch-extend-longstanding-iconic-hometown-partnership-through-2030/
- Published: 2023-12-13T12:46:04-06:00
- Author: Eugene Tierney

### **_CARDINALS & ANHEUSER-BUSCH EXTEND LONGSTANDING ICONIC HOMETOWN PARTNERSHIP_**

#### _**Agreement Includes Five-Year Extension of Naming Rights and Exclusive Alcoholic Beverage Sponsorship at Busch Stadium and Ballpark Village**_

#### _**Cardinals Announce New ‘Budweiser 703 Club’ All-Inclusive Ticketed Area for 2024 Season with Tickets as Low as $99 On Sale Now**_

**ST. LOUIS, Mo., December 13, 2023 – **The St. Louis Cardinals and the world’s 
leading brewer, Anheuser-Busch, announced today that the two historic St. Louis 
institutions have agreed to a five-year extension of their long-term marketing agreement
through 2030.

The agreement maintains Anheuser-Busch’s exclusivity on all alcoholic beverage advertising
on all Cardinals radio and television broadcasts, promotions, use of the team logo,
and stadium signage, along with an extension of Busch Stadium naming rights.

“It is through our sponsorships of leagues, teams and stadiums across the county
that we are able to continue our rich tradition of bringing fans closer to the sports
they love,” said **Matt Davis**, Vice President of Partnerships, Anheuser-Busch.“
Anheuser-Busch and the Cardinals are part of the fabric of St. Louis, and this continued
investment in our shared hometown is an exciting next chapter in our decades long
story.”

The two organizations have been intertwined and synonymous with baseball in St. 
Louis for over 70 years, since Anheuser-Busch purchased the Cardinals in 1953 and
then, one month later, bought Sportsman’s Park from the St. Louis Browns and renamed
it “Busch Stadium”. The brewer was instrumental in building a new downtown stadium
in the mid-1960s, and named it “Busch Memorial Stadium” when it opened in 1966. 
Anheuser-Busch then sold the Cardinals to the current ownership group led by Cardinals
Chairman and CEO William O. DeWitt Jr. in 1995, with the two sides agreeing to a
marketing relationship that continues to this day.

“We are honored to continue our partnership with Anheuser-Busch, which is such an
important part of our identity as an organization,” stated Cardinals President **
Bill DeWitt III**.  “For over 70 years, Anheuser-Busch has championed the success
of the Cardinals and the St. Louis community, and we are thrilled that this will
continue for many more years.”

The extension also includes a five-year extension of Anheuser-Busch’s marketing 
agreement with Ballpark Village, the vibrant mixed-used neighborhood adjacent to
Busch Stadium. This includes Anheuser-Busch’s rights to advertise a variety of beer
brands, as well as the continuation of the Budweiser Brewhouse Restaurant, Bud Deck
Rooftop and Sports & Social, the one-of-a-kind sports bar and social lounge.

“Anheuser-Busch has been a founding partner of Ballpark Village since we opened 
our doors 10 years ago, and we are excited for this next chapter together,” said**
Mike LaMartina**, Chief Operating Officer of Ballpark Village. “Synonymous with 
St. Louis, sports and entertainment – Budweiser and the Anheuser-Busch family of
brands continue to join us in creating unique experiences for the millions of fans
who visit Ballpark Village before, during and after Cardinals games every season.”

Anheuser-Busch is the longest standing sponsor of Major League Baseball dating back
to 1980, with Budweiser currently serving as the league’s co-exclusive beer sponsor,
and includes collaborative partnerships with 18 MLB Clubs across the league and 
MLB events.

#### **BUDWEISER 703 CLUB – BUSCH STADIUM’S NEW ALL-INCLUSVE TICKETED SEATING AREA**

[⌊Cardinals "Budweiser 703 Club"⌉⌊Cardinals "Budweiser 703 Club"⌉[

The St. Louis Cardinals also announced today the construction of Busch Stadium’s
newest all-inclusive seating area, **Budweiser 703 Club**, that will debut for the
2024 season. The club will be located in left field on the second level of the ballpark(
former location of the Budweiser Bowtie Bar & Left Field Porch) and will incorporate
design elements saluting Cardinals legend **_[Albert Pujols](https://www.baseball-reference.com/players/p/pujolal01.shtml?utm_medium=linker&utm_source=www.nyrdcast.com&utm_campaign=2023-12-13_br)_**_’_
historical 703 career home runs.

The Budweiser 703 Club will feature a glass exterior design with open views to both
the playing field and Ballpark Village. Ticket holders will have exclusive access
to a private climate-controlled indoor lounge and an upgraded reserved outdoor seating
experience complete with comfortable mesh seats and sharable tables.

The team’s first new all-inclusive area since 2017 will introduce a variety of food
and beverage stations throughout the club in lieu of the traditional single buffet
set-up, with an open kitchen concept that will allow fans to see their food prepared
before them. Enhanced food and beverage station offerings will include:

 * House made stone-fired pizzas served fresh from the oven
 * Pasta station featuring fresh pasta prepared daily in the club paired with delicious
   house made sauces
 * Freshly-grilled hot dogs, bratwursts and smash burgers, the latter of which has
   traditionally been served exclusively in the Owner’s Suite
 * Variety of individually-portioned salads, including fresh hand-tossed Caesar
 * Full nacho bar and shrimp cocktail shooters
 * Dessert stations featuring soft-serve ice cream
 * Additional “grab-n-go” snacks and beverages
 * Full-service bar serving beer, mixed drinks, wine, hard seltzers, frozen drinks,
   and a variety of Coca-Cola products.

“Budweiser 703 Club will introduce a brand new way for fans to enjoy and entertain
at the ballpark, said **Joe Strohm**, Cardinals Vice President of Ticket Sales. “
We’re excited to showcase this new all-inclusive food and beverage stations concept
and provide our guests with another enjoyable and comfortable gameday experience
option.”

Tickets to Budweiser 703 Club for the upcoming season are on-sale now and start 
as low as $99.  For more information about Busch Stadium’s newest all-inclusive 
seating option, visit [cardinals.com/703club](http://www.cardinals.com/703club).

Preliminary renderings for the Budweiser 703 Club can be accessed here: [LINK](https://www.dropbox.com/scl/fo/qaxf3nzkcdbvtleoj3m86/h?rlkey=yca18q3ehki0luezhg1ka6pgx&amp;dl=0)

**— STL —**

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