# Alt-Rock Act RARE HEARTS Releases Guitar-Blazing Track “Tough Guy” And New Fight Club-esque Music Video

- Link: https://www.nyrdcast.com/alt-rock-act-rare-hearts-releases-guitar-blazing-track-tough-guy-and-new-fight-club-esque-music-video/
- Published: 2022-09-23T16:30:00-05:00
- Author: Eugene Tierney

**Alt-Rock act Rare Hearts (aka Mexican-American singer-songwriter Joe Rojas) releases
guitar-blazing track “Tough Guy” and new Fight Club-esque music video**

**Debut EP Coming Later This Year**

[**Stream The Video On New Noise**](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26276.1.9f5bb504b2abc9fe2d6b2de6368c4408&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-6a9998f3c925396239583e72950041418a879966)

[**Stream The Track On DSPs**](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26277.1.31671328f641d9c6463a592b5789989d&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-f7aad6da32c909abcdd09f7377ee98f44a050140)

[[_“The new alt-rock project from Mexican-American singer-songwriter Joe Rojas…(“Good Times”) is a breakup song and a raging rocker to boot…the song offers catharsis in big guitars seemingly carved from the granite of the alt-rock ’90s.”_– _**[Buzzbands](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26279.1.56b61a816922924498bf0fcc0f727df5&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-30d31017fc102063ee91ea08feb5a8556bb2fc47)**_

![Screen Shot 2022-09-23 at 8.49.37 AM](https://i0.wp.com/cascade.madmimi.com/promotion_images/
3393/7883/original/Screen_Shot_2022-09-23_at_8.49.37_AM.png?w=1290&ssl=1)

_Photo: Jay Braley_

_“…with a huge chorus, catchy as hell everything, and giant, crunching guitars. 
This is going to make you think of those post grunge bands that bordered on pop 
like Weezer, Superdrag, Nada Surf, Fountains of Wayne, etc. If “Good Times” came
out at this time of the year in 1997 this could have easily been the song of the
summer, despite it being a break-up song, or possibly because of that.”- _**_If 
It’s Too Loud_**

**Rare Hearts** is **Joe Rojas** (he/him), a Los Angeles-based, Mexican-American,
singer, songwriter, and guitarist. Rare Hearts will release the upcoming debut EP
later this year. Earlier this year, Rojas released the music video for his debut
song [“Good Times,”](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26280.1.06c060cd0f446c8fac6bad4fe979ee32&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-c6b7fdaa417bb57cd2f713346b0813829551c127)
and soon after signed to LA-based indie label **My Grito Industries.** Today, Rojas
has released the music video for the next single off the new EP, a track titled **“
Tough Guy.”** To accompany the release, a new music video has debuted in a ‘Fight
Club-esque’ style, which sees Rojas duking it out in a brawl, as crowds cheer and
watch in all its bloody glory.

“Tough Guy” is out now on all streaming platforms via **My Grito Industries.**

**Rare Hearts – “Tough Guy” (Official Music Video)**
[https://newnoisemagazine.com/premieres/video-premiere-rare-hearts-tough-guy/](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26281.1.52519aff487c09d16c1a91371884b0ba&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-d1c55e825d10689f28ed785172a33bb7e824224f)

**Stream the single on DSPs:**[ https://distrokid.com/hyperfollow/rarehearts1/tough-guy](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26282.1.91ba6f32431bd5b89eb32a4697c5911d&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-a7716eafdc3c02902200561bc19ef70896f2c0ab)

Rare Hearts - "Tough Guy" (Official Music Video)

[⌊Rare Hearts - "Tough Guy" (Official Music Video)⌉⌊Rare Hearts - "
Tough Guy" (Official Music Video)⌉
Watch this video on YouTube

Rare Hearts’ Joe Rojas says: _“Tough Guy” was such a fun song to write, perform,
and come up with a music video for. There was such a flow to the creation of the
video and even the song when first written. For me, this song embodies two stories.
One in where there’s the “tough guy” stereotype “machismo” aspect to it which can
be found in lyrics such as “ya you know you’ve never seen me, if you think you really
saw me down cause I’ll just break away” while also highlighting the blind drive 
someone in that life roll may have, “have no mercy, it all makes me._

_“All in all, I wanted to write and expose this machismo mentality more and point
out that it’s a brutal way to live. thus why in the music video I’m the one getting
beat to hell. The “tough guy” always has that chip on their shoulder. Always pretending
to be fine. When in reality they need community and vulnerability to break the cycle.
If we’re not getting to deep into the lyrics or the meaning of the song it’s a fun
and exciting song to play and vibe to! It’s a song with lots of energy and going
into my Spotify workout playlist for sure!”_

**About Rare Hearts** 
In all parts of his life, Joe Rojas (Rare Hearts) takes something
that is negative and flips it into a positive. This self-care practice began from
necessity. Growing up around gangs, Rojas had to learn to be resilient through all
the loss, abuse, and depression he experienced. He dedicates Rare Hearts to others
who have struggled similarly and encourages them to embrace their imperfect self.

Look for a new EP out later this year via My Grito Industries…..

**[Instagram](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26283.1.a6f536f7865aa1db6cc2b61fa1680270&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-67a0216825bfa830154935f070bff94fd908fb00)
| [Facebook](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26284.1.5f6503903213f1c484957ccfada7c98b&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-fb71199beaaff6f4186051dc33cbbf22d50aac25)
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| [Tik Tok](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26286.1.995972b2c3badf2abc2c9dfa54d8e8d6&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-6ddbd4b28186624d10843d22d64ffeed1e43cd4c)**

![195268910 302649258250781 5280286762334800444 n](https://i0.wp.com/cascade.madmimi.
com/promotion_images/3127/7324/original/195268910_302649258250781_5280286762334800444_n.
jpeg?w=1290&ssl=1)

[**My Grito Industries**](https://ddec1-0-en-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2femail.cloud.secureclick.net%2fc%2f6813%3fid%3d10574552.26287.1.f242de912fe3896b2c3c350bb15a28ad&umid=9f22a814-f4b7-421b-853d-64b1ebc721d2&auth=65a620fa4b6e2edf0405a6ed61dc7465231096cd-0515fbc2a508e14fc4a977659f3299f2d3706ec9)

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