# Alt-Pop/Electronic Artist SALT ASHES Announces Hypnotic Sophomore Album, Killing My Mind

- Link: https://www.nyrdcast.com/alt-pop-electronic-artist-salt-ashes-announces-hypnotic-sophomore-album-killing-my-mind/
- Published: 2021-10-15T10:00:00-05:00
- Author: Eugene Tierney

[[

_“It takes true merit to punch through the alt-pop genre, a very crowded space where
artistry is very often immediately compromised into streaming and TikTok tropes,
so the effort of Salt Ashes aka Veiga Sanchez on “Love Love” is felt that much more_.”–**
Ones To Watch**

“_A pop star with immaculate self-governing credentials, equal parts charty and 
arty_.” – **The Guardian**

_“Salt Ashes is the dame of dark pop…” _– **Wonderland**

**UK Alt-Pop/Electronic Artist  **
**SALT ASHES ****Announces Hypnotic Sophomore
Album[_Killing My Mind_](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=765af2e4b5&e=615f2b8493)
Tackles Relationships, Mental Health, and the enormous problem of Sexual Harassment

**Out November 5th **_**via**_** Radikal Records**

Listen to the first two singles out now:
“[Too Many Times](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=9896ab7dc6&e=615f2b8493)”
and “[Love, Love](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=6b31246756&e=615f2b8493)“

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/1d179e92-
4434-97a4-3fdd-9c6757fdf3e7.jpg?w=1290&ssl=1)

**Salt Ashes**
photo credit: **Rio Carciero**

**OCTOBER 14, 2021 (London, UK) — **Hotly-tipped UK-based alt-pop/electronic artist**
SALT ASHES** (real name: Veiga Sanchez) will release her highly anticipated sophomore
album, _**Killing My Mind**_, on **November 5, 2021**_via_**Radikal Records**. “
It’s a journey through the last couple of years of my own relationships, my mental
health, and the enormous problem of sexual harassment,” Sanchez explains on the 
album’s themes. “I take whatever I feel most passionate about and write about it,
but often I’ll watch a scene in a movie and take some imagery from there or a dance
piece that I’ve felt particularly moved by,” she adds. “I’ve learnt over the years
to be unapologetic with music and what I want to say and to allow whatever is inside
to come out without putting pressure and restraints on it.”

As far as the inspiration behind the sound for _Killing My Mind_, she took influence
from all the ’80s records she loves, going back to the likes of Giorgio Moroder,
The Knife, Fleetwood Mac. “We used a lot of analog synths and live instruments and
tried to not limit ourselves with adding color into a chord or sound which is not
something I’ve done in a while.”

![](https://i0.wp.com/mcusercontent.com/f67b4587af2b2ef9aa80ed984/images/3e6170b7-
b04a-86e2-5d5d-2dc04e9d51c2.jpg?resize=338%2C338&ssl=1)

_**Killing My Mind**_** 
Tracklist:01. Lucy02. Mad Girl03. Power Play04. Screw Over
You05. [Too Many Times](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=8c34236b42&e=615f2b8493)
06. I’m Not Scared to Die07. [Love, Love](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=6ea722f166&e=615f2b8493)
08. Skylight09. Killing My Mind10. Body Says11. Strangers12. Never Be Wrong

The _Killing My Mind_ album announcement comes on the heels of Salt Ashes two percolating
electro-pop singles: “[**Too Many Times**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=4b5d467c22&e=615f2b8493)”(
a track that tackles a childhood belief she had about ballerinas having real people
stuck inside of them, which got her thinking that that’s what she feels when suffering
from intense anxiety) and “[**Love, Love**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=42eea25b1a&e=615f2b8493)”(
a song that explores the questionable consensual nature of unrequited love and plays
with the notion of bondage – both physical and mental). Both the singles and their
accompanying provocative videos showcase Sanchez’s mission to bring a refreshing
and dark edge to the world of pop music.

**WHAT THE PRESS IS SAYING:**
_“Salt Ashes identified both her sound and strength
on a solid debut of alternative dance-pop, a vocal that sat in a sweet spot between
Kelela and Kylie.” _– **The Line Of Best Fit**_“She channels the glacial tones of
Scandi-pop singers like MØ… adds a deeply organic and earthy element to the genre”_–**
DIY**

“_Her trademark blend of dance music with darker themes comes across loud and clear_…”–**
Billboard**  

Salt Ashes burst into the dance music scene with her first full self-titled debut
album in 2016, produced by the late **Daniel Fridholm **(a.k.a. **Cruelty**), which
quickly gained popularity with music fans worldwide. She became renowned for her
signature dark songs and melodies with a zeitgeist club sound, many of which were
inspired by Giorgio Moroder’s blend of disco and epic dark atmospheres.

She has since released a string of successful singles, including “Girls,” “Go All
Out,” and “Totally Faking”. She kicked off 2019 with a live performance and Q&A 
at Apple’s flagship store in London, where she also debuted the music video for 
her single “Don’t”. In 2020, she released her debut EP **_counting crosses_**; her
most dynamic collection of songs yet, as well as standalone single, “[**Cut You With A Kiss**](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=acfd1abdca&e=615f2b8493),”
a song she says is about “questioning the integrity of someone’s new girlfriend 
and believing that she isn’t good for them.” That single reached #19 on the UK iTunes
Pop Single Chart and #40 on the iTunes Overall Singles chart. 

**Salt Ashes** is **Veiga Sanchez**. _**Killing My Mind**_**will** be available 
on DSPs on November 5, 2021 here: [https://salt-ashes.lnk.to/killingmymind](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=08aa4aa6c8&e=615f2b8493)

Salt Ashes - Too Many Times | Official Video

[⌊Salt Ashes - Too Many Times | Official Video⌉⌊Salt Ashes - Too Many Times | Official
Video⌉
Watch this video on YouTube

**SALT ASHES “Too Many Times”**

**Linkfire:**[https://lnk.to/TooManyTimes](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=0a9745d33b&e=615f2b8493)

Salt Ashes - Love, Love | Official Video

[⌊Salt Ashes - Love, Love | Official Video⌉⌊Salt Ashes - Love, Love | Official Video⌉

Watch this video on YouTube

**SALT ASHES “Love, Love”**

**Linkfire:**[https://lnk.to/LoveLove](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=8ccdf9e78a&e=615f2b8493)

**[Twitter](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=7c3cf30c7a&e=615f2b8493)
| [Facebook](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=d4a9d2bb25&e=615f2b8493)
| [Instagram](https://reybee.us13.list-manage.com/track/click?u=f67b4587af2b2ef9aa80ed984&id=8321ea0c6f&e=615f2b8493)**

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