Press Release: Urban Chestnut Announces 7th Annual “Oktoberfest St. Louis”

St. Louis, MO – Urban Chestnut Brewing Company’s annual Oktoberfest St. Louis returns for its 7th year on Friday, August 22nd, running through Sunday, September 24th, at its Midtown Brewery & Biergarten. The festival will span three full days and about two full city blocks to accommodate its thousands of annual attendees.  Bier begins pouring and the fest grounds open on Friday at noon, but Oktoberfest St. Louis officially begins during a ceremonial keg-tapping @ 7pm.  Special guest keg-tapper to be announced.

As is tradition, the Oktoberfest experience starts with bier. UCBC’s OktoberFestbier/Märzen (Oachkatzlschwoaf), Bavarian Lager (Zwickel), and Bavarian Weissbier (Schnickelfritz) will be available in half-liter & liter pours at the fest. Oktoberfest St. Louis will also feature the standard fare found at Munich’s Oktoberfest celebration, i.e. pretzels, brats, currywurst, roasted chicken, and frikadellen. Popular Oktoberfest competitions like Masskrugstemmen (stein-holding contests) and Fingerhackeln (finger wrestling) will make a return, as will a great line-up of polka & oompah-thumping music from the Bolzen Beer Band, Die Spitzbaum, Dave Hylla’s Good Times Band, The Deutschmeister Brass Band, St. Louis Express, Larry Hallar, Uber Cool, and many more local, popular acts.

One big change to this year’s festival – UCBC’s implementation of a token-based payment system similar to what’s used during Munich’s Oktoberfest. The purpose of using tokens is simple…Save Time (and if interested, Save $$$ too).  The token system simplifies the concept of ‘monetary exchange’ by eliminating: change, tipping, and interaction time, thereby reducing lines. During the festival, all bier, food, and commemorative Oktoberfest steins will be purchased via the use of tokens, which are valued at $6 a piece. Tokens are purchased in advance of ‘exchange’ and UCBC strongly encourages anyone who is planning to attend Oktoberfest St. Louis to purchase Fest Packages, which will save the purchaser both time and money! At a discounted price of $25, Fest Packs include five (5) tokens valued at $30, and may be purchased August 23rd through September 14th.  All other tokens must be purchased, day-of-festival, via cash-only.

“Every year we dial in the Oktoberfest formula a little more. We implemented our token system this year to shorten lines by decreasing the transaction time for bier & food. The one or two-token payment system keeps things simple, especially with gratuity already built in. Festival-goers should really look at getting a Fest Pack ahead of time, which will save those individuals money and reduce their time in line at the festival!” commented Urban Chestnut Events Manager, Ryan Rakel.

Festival enthusiasts can also participate in a Twitter contest this year to win special VIP Fest Packages by tweeting the official Oktoberfest St. Louis hashtag “#OktoberfestSTL” along with ‘what they’re looking forward to most about this year’s fest’. The VIP Fest Packages include a commemorative Oktoberfest stein, five bier & food tokens, and a case of O-Katz 16 oz cans. Contest tweets must be published between August 23rd and September 11th and contestants must be following Urban Chestnut on Twitter to qualify. One entry per person per day. For more details see: urbanchestnut.com/oktoberfeststl.

Oktoberfest St. Louis 2017 Event Overview:

Location:
Urban Chestnut Midtown Brewery & Biergarten @ 3229 Washington Ave, St. Louis

Dates:
Friday, September 22nd from 12 p.m. – 11p.m.
Saturday, September 23rd from 11 a.m. – 11 p.m.
Sunday, September 24th from 12 p.m. – 7 p.m.

Cost:
Entry is free at Oktoberfest St. Louis.

Festival-goers may purchase Fest Packs, which include five (5) tokens valued at $30 @ a discounted purchase price of $25, from August 23rd through September 14th at the Midtown Brewery & Biergarten, the Grove Brewery & Bierhall, and online at urbanchestnut.com/merch. Tokens may be purchased individually at the festival for $6 (CASH ONLY).       

Tokens include gratuity, so there are no ‘extra costs’ once they’ve been purchased.

All food and beer at the festival must be purchased using Oktoberfest tokens.

Special Note:
Sunday is traditionally considered “family day” at Oktoberfest St. Louis, and will feature a kids’ tent with Lebkuchen (cookie) decorating, music, coloring, and more.

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