Press Release: Urban Chestnut’s Urban Research Brewery (The U.R.B.) To Begin Conducting Weekly Test-Beer Surveys

December 14, 2016 – Beginning Wednesday, December 14th, at 5pm until 8pm, Urban Chestnut’s The U.R.B. (The Urban Research Brewery) located at 4501 Manchester Ave will begin conducting “consumer-driven” beer research. For $1, customers may purchase three to four, (2) ounce samples of small, test batch beer and evaluate the beers via their smart device by interacting with Urban Chestnut’s proprietary digital survey system. The consumer feedback will then be used to directly influence UCBC’s largescale production. “Every week we conduct taste panels at the Grove Brewery where we sample existing beers, new beers, and explore new flavors. However, that panel is limited to a few employees. With The U.R.B. we’ll have access to essentially a limitless panel of tasters, who will all be uniquely sensitive to different aspects of beer,” said Co-Founder, David Wolfe.

In addition to the research, The U.R.B. is home to a small, pilot brewery that Urban Chestnut’s brewers will use to brew its test/experimental batches of beer. The plan is to brew anything & everything at The U.R.B., where UCBC Brewers will have access and expectations to experiment with new hop varieties, malt types, fermentation techniques, fruit & spice additions, and combinations of all of the aforementioned. The 2 bbl brewing system, designed by Hölzl Brautechnik in Austria, provides UCBC brewers with a platform for learning and innovation without limits.

“The 2-bbl pilot brewery is set up similarly to our other three breweries, so it gives us the flexibility to replicate our current processes & recipes. It also provides us with the capability to easily scale up a recipe for production on our larger brewing systems, when we land on a winner (new beer)”, stated Co-Founder/Brewmaster, Florian Kuplent.

Beer connoisseurs and casual enthusiasts alike can enjoy test flights and full pours of other select Urban Chestnut beers at The U.R.B., currently open Wednesday through Saturday from 5-8 p.m. Guests may, of course, take their beers over to the pizzeria side of The U.R.B. as well, which is open daily from noon to 8 p.m., to enjoy the test beers along with a slice of old-world, New York-style pizza.

Urban Chestnut Brewing Company (UCBC) is an unconventional-minded yet tradition-oriented brewer of craft beer. Founded in early 2011 by Florian Kuplent- a German born and trained brewmaster with extensive experience at both small breweries, worldwide, and with the world’s largest, Anheuser-Busch, AND David Wolfe – a 20-year brewing industry member, who was also with Anheuser-Busch, Urban Chestnut operates two breweries in St. Louis, MO; Midtown Brewery & Biergarten at 3229 Washington Avenue in Midtown St. Louis and Grove Brewery & Bierhall at 4465 Manchester in Forest Park Southeast St. Louis, where they brews batches of artisanal, modern American beers (their Revolution series) and classically-crafted European styles (their Reverence series). Urban Chestnut also operates a third brewery, Urban Chestnut Hallertauer Brauerei, in the Hallertau region of Bavaria, where they brew their Hallertauer Serie; small batches of locally sourced, Bavarian bier.

For more information on UCBC – Visit www.urbanchestnut.com.

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