Press Release: Schlafly Beer Releases “Hop in the City” Music Lineup

The St. Louis Brewery™ brings in national bands for biggest festival of the year in September.

Hop in the City poster design by Status Serigraph
Hop in the City poster design by Status Serigraph
ST. LOUIS; July 14, 2016 — One day. Close to fifty Schlafly beers. And now, six renowned bands. Schlafly Beer announces the amped-up music lineup for the annual HOP in the City festival on Sept. 17, 2016 at the brewery’s Tap Room location (2100 Locust St., St. Louis, MO 63103) from noon to 9 p.m.

This year’s talent includes: local band Union Rags, indie-rocker A. Sinclair, blues/rock band Black Joe Lewis & the Honeybears, rock duo Black Pistol Fire, four-piece rock band White Denim, and headliner, Calexico. To listen to a Spotify collection of the HOP in the City bands’ music, see here.

12-1 p.m.: Union Rags
1:30-2:30 p.m.: A. Sinclair
3-4 p.m.: Black Joe Lewis & the Honeybears
4:30-5:30 p.m.: Black Pistol Fire
6-7 p.m.: White Denim
7:30-9 p.m.: Calexico

Tickets go on sale on Monday, Aug. 1 at www.schlafly.com/HOP:

    Schlafly TIPA
    Schlafly TIPA

  • Attendees can purchase Tasting Tickets for $30, which include unlimited beer samples during the tasting session from 1 to 5 p.m. and full access to the festival grounds. The tasting session includes more than 40 Schlafly beers, some brewed exclusively for the festival, such as: Hop Trial beers (SMaSH beers with expiremental hops), American IPA, Tasmanian IPA, 1904 American Lager (POTUS), American Sour with Blackberries, Peach Saison, Watermelon Lager, Rye IPA, Imperial Oktoberfest, Pumpkin Ale, Pumpkin Stout, Weissbier (festival beer), and additional cask and small brews from the brewery’s Pilotworks 20-gallon system.
  • Lot tickets will be available for $15 for entry, yet all food and beverage must be purchased separately.

Schlafly commissioned Knoxville-based designer Justin Helton of Status Serigraph to design a commemorative poster for this year’s festival. Helton has designed materials for some of today’s biggest musical acts including Phish, The Avett Brothers, My Morning Jacket, and The Black Keys, and festivals like Bonnaroo and Outside Lands.

About Schlafly Beer: Founded in 1991 in St. Louis, Schlafly Beer is the largest locally owned and independent craft brewery in Missouri, proudly offering more than 60 unique styles of craft beer. The celebrated brewing company continues to define craft with a dedication to sourcing the best ingredients, supporting local sustainability and community efforts whenever possible, and delivering a superior beer experience from year-round to limited-edition styles. In 2016, the brewery plans to use 102 hop varietals, 77 malts and grains, 59 difference spices and fruits, and 10 difference yeast strains to make its beers. Schlafly Beer’s production of 60,000 barrels of beer took place between its two brewery-restaurants, Schlafly Tap Room (2100 Locust St.) in downtown St. Louis, and Schlafly Bottleworks (7260 Southwest Ave.), located in Maplewood. The Schlafly Tap Room was the first new brewpub to open in St. Louis since Prohibition and is housed in a restored wood and brick building on the National Historic Register. Schlafly Bottleworks offers free weekend tours every Friday, Saturday, and Sunday from 12-5 p.m. on the hour, and every half hour on Saturdays. Schlafly Tap Room offers free brewery tours every Sunday. For a full listing of Schlafly Beers and for more information on distribution, visit www.schlafly.com. Find Schlafly Beer on Facebook, Instagram, and Twitter.

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