ST. LOUIS, Mo., July 19, 2016 – The St. Louis Cardinals announced that they have launched the Yadier Molina #Made4TheBest Fan Video promotion to encourage fans to submit videos celebrating Molina or creatively communicating one or more of the values or themes underling Molina’s M4 apparel brand, which is available exclusively at the Official Cardinals Team Store at Busch Stadium.
“The Molina #Made4TheBest Fan Video Contest is one of the most exciting and rewarding #CardsFanFlix fan-engagement promotions we have launched,” said Ron Watermon, Vice-President of Communications for the St. Louis Cardinals. “In addition to providing a dozen valuable prizes that any fan who participates can win, this contest is a wonderful opportunity for all of our loyal fans to engage with and celebrate one of our most beloved and admired players, Yadier Molina.”
The fan that creates the best video will win the once-in-a-lifetime opportunity to meet Molina on the field at Busch Stadium on Saturday, October 1st, as well as enjoy the game as a VIP with three friends in the President’s Box. What is more, a dozen fans who participate in the video contest will receive a Yadier Molina #Made4TheBest autographed baseball as part of Molina’s #Made4TheBest Mondays, a random drawing from the pool of video contest participants which will take place each Monday from July 25 – October 3.
To participate in the contest, fans are asked to post a video, in English or Spanish, that is two minutes in length or less that creatively celebrates Yadier Molina, demonstrates that they are the ultimate Yadi fan, or conveys one or more of the values and themes behind M4 – #Made4TheBest (being legendary in your own way, giving back, having fun, making a difference, being bold, being unique, living your passion, embracing life, being strong, showing courage and having discipline). Each Monday, one lucky fan who submitted a video, will win a baseball autographed by Yadi, with “#Made4TheBest” also inscribed on the ball by Molina. The contest runs through Monday, September 26. Fans can find out more about the contest, the M4 apparel line, view videos submitted by other fans and submit their entry at www.cardinals.com/yadi. Fans can also pick up a number of exclusive M4 apparel items at the Official Cardinals Team Store at Busch Stadium.
The Molina #Made4TheBest Video Contest is one of several #CardsFanFlix fan engagement initiatives the St. Louis Cardinals have undertaken to encourage fans to create videos that celebrate the team. Over the last two seasons, hundreds of fans have collectively participated in the various #CardsFanFlix video engagement promotions which included two Ultimate Fan Video Contests, the High School Video Challenge, Take Me Out to the Ballgame Music Video contest, the 2015 All-Star Video the Vote promotion, the Ultimate Fan Broadcaster Contest, Greatest Postseason Moments Contest, #12inStL Fan Video Rally, and the team’s 2015 season-long celebration of Red Schoendienst’s incredible 70+ years in major league baseball, #LoveRed2.
The Cardinals are also currently sponsoring #STLisLou, a season-long celebration of Lou Brock and the St. Louis community that is also raising money to help children with diabetes, as well as the ongoing promotion #PlayBallLikeACardinal, a youth-focused video engagement initiative that is inspired by Commissioner Rob Manfred’s directive to encourage MLB teams to work to get more kids to play baseball.
Through the #CardsFanFlix fan engagement initiative, the St. Louis Cardinals hope to tap into the increasing trend of user-generated video content made possible by advances with mobile technology and social media. In light of the growing importance that digital content, online video, social media and mobile based entertainment play in growing the St. Louis Cardinals’ digital community, the team routinely recognizes fans for their extraordinary achievement in digitally promoting the team by awarding the Cardinals’ For Really Entertaining Digital Award (#CardsFREDaward). Fans can check out FRED award winners and nominate themselves or others at www.cardinals.com/FREDawards, and they can learn more about #CardsFanFlix and view fan created videos at www.cardinals.com/fanflix. Fans can join the conversation with #CardsFanFlix and #Made4TheBest. For more information about the Molina #Made4TheBest Video Contest, visit cardinals.com/yadi.
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The Official Cardinals Team Store at Busch Stadium is the exclusive seller of a variety of unique, high-quality sports apparel items from Molina’s M4 fashion collection. Fans are able to select from a variety of shirts for men, women and children that have been designed specifically for Cardinals fans by Molina and are not available anywhere but Busch Stadium. Molina and his wife, Wanda developed the exclusive line for sale at Busch Stadium because fans have been so supportive of Yadi throughout his career and St. Louis is their home. The exclusive M4 apparel line was developed to communicate Yadi’s passion, values and heritage with fans. M4 is about adventure, with fun, bright colors. M4 is a brand for the professional, the passionate human being, and it is the brand for hard working people. M4 is the brand for families to build and share moments for years to come. It is a brand made for life. M4. #Made4TheBest
The exclusive line of M4 items available at the Official Cardinals Team Store at Busch Stadium and other retail locations within Busch Stadium include seven men’s athletic cut crew neck t-shirts, four ladies fitted v-neck t-shirts, two children’s t-shirts and several caps. Each of the shirts includes the simple, stylish M4 trademarked logo. The shirts are designed for year-round wear, featuring a silky soft premium mid-weight imported fabric (95% cotton/5% spandex). Each cap features the embroidered M4 logo at both the front and back, and has a flat bill brim and snap closure in the back. The hats are made of imported fabric (80% acrylic/20% wool) and feature a six panel design with interior taping for durability and comfort, as well as eyelets at each panel to enhance airflow. The M4 hats are a great choice for a modern statement under the sun. Prices range from $36 to $45. The Official Cardinals Team Store at Busch Stadium is open seven days a week from 10 a.m. to 6 p.m. On Monday-Thursday game days, the store is closed to the public 30 minutes prior to game time. On Friday-Sunday game days, the store is open to the public up to 45 minutes after the game. Fans can order merchandise over the phone at 314-421-3263 and can also email STL_TeamStoreMailOrder@delawarenorth.com to order merchandise.